Plain-language writing on messaging, search, and marketing strategy for owner-led businesses — written from client work, not theory.
Every StoryWorks price, published: StoryBrand messaging from $1,000, a complete website $8,000, local SEO $5,800 — plus why each one costs what it does.
You read Building a StoryBrand, started your BrandScript, and it got hard. Here are the six places owners get stuck, and the question that gets you unstuck.
A Certified StoryBrand Guide on what the critics get right, what they get wrong, and the limit of the framework that almost nobody names before you buy in.
The eight elements of the StoryBrand framework, the step where almost every business gets stuck, and why a clear message alone won't get you found by AI.
One page, one customer, eight blocks. What goes in each, the mistakes I see most after coaching 140+ business owners, and a worksheet you can fill in today.
A one-liner has three parts: the problem your customer has, what you do about it, and how their life is better. What goes in each, and one built from a blank page.
Most businesses have two or three types of customer, and one message written for all of them reaches none. The stacking method, with two real sites as worked examples.
What goes in one, how to build it in a day with your own team, how the main frameworks compare, and why most of them end up as a document nobody opens again.
Step one is your call to action. Step two is what happens next. Step three is the result. The formula, why step two stalls everyone, and what happened when I tested it against AI.
Not what your customer wants to have — who they get to be. How aspirational identity differs from the success picture, how to find yours, and where it belongs in your copy.
You rank on Google but ChatGPT never names you. Six reasons a good business stays invisible to AI search — and how to tell which one is yours.
The proof that wins you jobs lives in your head, not on your site. What AI engines actually weigh — and how to publish what you already have.
If AI can't tell whether you're one company or three, it recommends someone else. NAP consistency, plain-language services, and schema that agrees.
Most sites cover the two services that make the money and skip the rest — so AI sees a fraction of the business. What full topical coverage means.
Good content AI can't extract earns nothing. Five before-and-after rewrites that make a page quotable — answer-first, self-contained, question-shaped.
People ask AI what they'd never type into Google — price, risk, what goes wrong. Build the FAQ that answers them before a competitor does.
Interchangeable claims produce interchangeable answers. Why a named, defined framework gives AI a reason to name you — with two worked examples.
AI cross-checks you against Google, Yelp, the BBB and directories you don't control. Which sources each engine leans on, and what to fix first.
AI has to reach, render and recognize your site before your content matters. What robots.txt, schema and llms.txt do — and what's actually proven.
AI names one business, not ten links. The 8 Signals are what ChatGPT, Claude, Perplexity and Google AI check before naming you. Get your free score.
Struggling to get verified on Google? Learn how to pass video verification, avoid the top rejection reasons, and turn your profile into a lead machine.
Marketing leadership that includes the execution. Strategy, website, content, campaigns, local SEO and AI search — from one person, for three clients at a time.
Spent thousands on marketing and still not sure it's working? Strategy First is a paid diagnosis that finds what's actually broken and gives you a 90-day plan you can use with any team.
Learn exactly how to film a Google Business Profile verification video that passes — the 5-step sequence, a pre-filming checklist, and the mistakes to avoid.
Your website alone isn't enough anymore. Learn what a total online presence is—how your website, Google profile, and AI search work together to get you found.
Discover how to build a winning small business strategy that drives growth and clarity. Learn proven frameworks from StoryWorks Marketing to attract customers, improve marketing performance, and grow with confidence.
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Clarity-first marketing for growth-minded local businesses. StoryBrand messaging, local SEO, and websites built to get found.
Certified StoryBrand Guide.
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