StoryWorks Website Design & Makeovers
StoryBrand Website Designer for Small Businesses
Work directly with a Certified StoryBrand Guide to clarify your message and build a website designed to get found, generate leads, and grow your business.
TWO STARTING POINTS
Wherever You're Starting, We've Got You.
New Website
Starting from scratch? We build it right from the foundation up — message first, then design. Everything your business needs to launch strong.
StoryBrand Website Makeover
Already have a site that underperforms? We transform what you have — it's how Advantage Roofing went from a $2.2M plateau to $3.3M and climbing.
Either way, every website starts in the same place — with clarity.
THE PROCESS
One Proven Path to a Site That Works
2.
Build the Wireframe
Map the sales funnel before a pixel is designed.
3.
Keyword Research
Discover what your ideal clients actually search.
4.
Build It
In WordPress or GoHighLevel — your choice.
This is the exact wireframe we use to plan every website we build. Over 1,100 business owners have downloaded it.
FREE DOWNLOAD — JOIN 1,100+ BUSINESS OWNERS
Write a Website That Sells — One Section at a Time
The same StoryBrand website wireframe we use to build client websites — including a complete working example. Find the words that turn your website visitors into customers.
No spam. Just the wireframe and a few helpful tips.
The Storybrand Website Wireframe
Write a Website That Sells — One Section at a Time
The same StoryBrand website wireframe we use to build client websites — with a complete filled-in example. Find the words that turn visitors into customers.
The exact section-by-section wireframe we use with paying clients
A complete, real-world example to model your own pages after
Built for clarity, SEO and AI Search — so you get found and chosen
Joined by 1100+ No spam. Just the wireframe and a few helpful tips.
YOUR BRANDSCRIPT, YOUR WAY.
Done For You, or Done With You.
Done For You.
A single 90-minute Zoom interview. We listen, then build your BrandScript and take it from there.
Done With You.
Prefer to learn it? Tim coaches you through the framework — like we did for Historic Marbold Farmstead.
How it's priced.
Start Where You're Ready. Grow From There.
Whether you need a clear message, a complete website, or a full lead-generating sales funnel — you start in the same place.
Clarify.
StoryBrand Foundation.
A 90-minute session that gives you your BrandScript, brand story, five one-liner variations and the keywords that reach your ideal client. Add the wireframe and competitor keyword research for the complete foundation.
From $1,000.
Get found.
Complete Website.
The foundation, plus custom copy, competitor keyword research and a StoryBrand site built to convert. WordPress or GoHighLevel, same price either way. Home, about, services, contact and a tracked thank-you page.
$8,000.
Grow.
Complete Sales Funnel.
Everything above, plus a lead generator and an automated email sequence that keeps working on the people who are not ready to call yet.
$13,000.
Just need one page? A single long-scroll StoryBrand site in GoHighLevel, with the whole framework on one page, is $1,500 plus $97/mo. See a live example.
Already have a site? A full StoryBrand makeover starts at $8,000 on any platform — WordPress, GoHighLevel, Showit, Squarespace or Wix. Optimizing what you have starts at $3,500.
Before you scrap it
A rebuild can throw away the traffic you already paid for.
If your site gets no traffic, start clean. If it does get traffic, be careful. Those visitors are arriving on pages that rank because of the words on them — and a brand-new site deletes those words along with the rankings. You are back at month one, waiting three to six months to reach where you already were.
Advantage Roofing is the clearest case. The site was carrying a lot of dead weight, but it was also putting thousands of people in front of the business every month from SEO invested years earlier. They were arriving and bouncing straight back out. The traffic was real; the message was not landing. Scrapping it would have thrown away the one thing that was working.
So a large part of a makeover is the analysis before anything is touched: what is genuinely earning attention and only needs refining, and what is dead weight worth cutting. A few of those original posts were ranking well, so the core of that copy was kept and the pages were rebuilt in an E-E-A-T format — doubling down on what already worked instead of starting from zero.
Paid in full, including six months of website care · or $2,000 down and 12 monthly payments · WordPress, you own the files · GoHighLevel platform from $97/mo
See every price, and why each one costs what it does →
Common questions.
StoryBrand Website Design FAQs
The questions business owners ask most often before hiring a Certified StoryBrand Guide to build their website.
What does a StoryBrand website designer do?
A StoryBrand website designer uses the StoryBrand framework to create a website that clearly communicates what you offer, how it helps your customers, and what they should do next. Instead of making your business the hero, the website positions your customer as the hero and your business as the trusted guide. The result is a website with clear messaging, strong calls to action, and a structure designed to turn more visitors into leads and customers.
Why hire a Certified StoryBrand Guide to design your website?
A Certified StoryBrand Guide is trained in the StoryBrand framework and knows how to apply it to your messaging, website structure, and calls to action. Rather than simply making your website look better, a Certified Guide helps clarify your message first so customers quickly understand what you do, why it matters, and how to work with you. At StoryWorks, we combine StoryBrand messaging with website design, SEO, and AI search optimization so your website is built to both get found and convert visitors into leads.
How much does a StoryBrand website cost?
The cost of a StoryBrand website depends on whether you need a new website, a website makeover, or messaging and strategy before the design begins. At StoryWorks, a complete StoryBrand website is $8,000 in WordPress or GoHighLevel — the same price either way — and a StoryBrand Website Makeover also starts at $8,000, on any platform. Smaller starting points are available: a three-page starter website in WordPress is $3,500, a single-page StoryBrand site in GoHighLevel is $1,500 plus $97 a month, and messaging and strategy on their own start at $1,000. Page count, functionality, SEO requirements, integrations, and the content needed are what move the price. We provide clear pricing and scope before the project begins.
StoryBrand website makeover vs. new website: Which do I need?
A StoryBrand Website Makeover is usually the better choice when your existing website has a solid technical foundation but the messaging, layout, customer journey, or calls to action aren't generating enough leads. We can restructure and rewrite the site using the StoryBrand framework without unnecessarily starting over. A new StoryBrand website makes more sense when the existing site is outdated, difficult to manage, technically limiting, or requires significant changes to its design, functionality, and structure. Both start at $8,000, so it isn't a cost decision. It comes down to whether the site you already have is worth keeping — and if it already gets traffic, be careful, because those visitors arrive on pages that rank because of the words on them, and a brand-new site deletes those words along with the rankings.
What does a StoryBrand website include?
A StoryBrand website combines clear customer-focused messaging with a strategic page structure that guides visitors toward taking action. It typically includes a clear header and value proposition, identification of the customer's problem, your role as the trusted guide, a simple plan, strong calls to action, explanations of your services, proof and testimonials, and a picture of the successful outcome your customer wants. At StoryWorks, we also consider SEO, mobile usability, page structure, conversion strategy, and AI search visibility so your website doesn't just tell a better story—it helps the right customers find you and take the next step.
Still have a question about your website?
Ready for a Website That Actually Works?
It starts with a conversation — no pitch, no pressure. Let's find out what your business actually needs.