STORYBRAND CASE STUDY · STEPS OF HOPE IOWA
How One Website Became a Lifeline.
A growing nonprofit. A founder doing everything alone. A mission to important to let the infrastructure fall behind. Here's how the right website helped Steps of Hope Iowa reach more people in their darkest moments.
One Central Hub
For every resource
Naloxone 24/7
Publicly findable
Support, A Click Away
for grieving families
WATCH ann's STORY
Ann Breeding shares her story
THE CHALLENGE
One Founder, Doing Everything.
"I was the one doing everything, and it was very time-consuming."
No central hub. Families had nowhere to go but Ann's personal inbox or social media. She answered the same questions and shared the same links, by hand, over and over.
Overwhelm. Rapid growth left her exhausted and unsure how to scale her impact.
Limited reach. Many Iowans affected by substance use aren't on social media — they needed a trusted place to find naloxone, resources, and connection.
THE SOLUTION
A Website Built for the Mission
StoryWorks partnered with Steps of Hope to turn a scattered, manual operation into one trusted digital home.
A central digitial hub
One trusted place for who they are, what they do, and how to connect.
A public naloxone locator map
Counties, locations, photos, and training — all in one place.
Automated memorial & contact forms
guided forms that go straight to Ann's inbox
Tools she didn't know were possible
QR tracking on naloxone boxes, resource galleries, training videos.
THE TURNING POINT
Shortly after launch, Ann received a message through the website from a parent who had just lost a child and desperately needed connection.
"That was my big impact... the website is a tool being used for this journey."
ANN BREEDING • FOUNDER, STEPST OF HOME IOWA
It confirmed the website wasn't just a communications tool. It was a lifeline.
THE RESULTS
More Time. More Reach. More Lives.
✓ Immediate time savings — one place to point everyone
✓ Naloxone locations findable 24/7
✓ Expanded reach beyond social media, across Iowa
✓ An organization that now feels official & trusted
If you're on the fence, try it — even for one year. You will see the results for yourself. Tim has integrity… he asks questions, he knows what he is doing."
ANN BREEDING • FOUNDER, STEPST OF HOME IOWA
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