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19.2X Return on Marketing Spend
Advantage Roofing · Roofing
A StoryBrand rebuild that turned a $2.2M plateau into $3.3M and climbing.
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Tiny Homes Of Iowa Construction
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Steps Of Hope Iowa
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STORYBRAND CASE STUDY · ADVANTAGE ROOFING

How Advantage Roofing Broke Through a $2.2M Plateau

A Cincinnati roofer was invested in SEO but the phone wasn't ringing. Here's how clarity — not more traffic — changed everything.

19.2X

Return on investment

$2.2M → $3.3M+

Revenue growth in 18 months

100+

More leads in 6 months

WATCH HIS STORY

Tim Mallory, CEO of Advantage Roofing, tells it in his own words.

THE PROBLEM

Writing Checks, Getting Nothing.

We were really frustrated with our website and our SEO. We kept writing checks and throwing money at it, and nothing worked. I'd switch marketers, they'd make promises, and a year later we'd be right back where we started.

Their website bounced 98% of visitors, making the SEO spend feel wasted. Referrals had driven early growth, but they weren't scalable. After being burned by multiple marketers, Tim was frustrated — and hesitant to invest again.

THE DIAGNOSIS

The SEO Was Working. The Message Wasn't.

Instead of jumping in blind, we started with a Strategy First audit. The surprise: traffic was actually coming in. Visitors just weren't connecting — so they clicked away. The problem was never the SEO. It was the message.

"Tim Yates said, 'You're making your company the hero, but the homeowner needs to be the hero — you're the guide.' That was an aha moment. I looked at all my marketing with new eyes."

THE PLAN

A Two-Phase Growth System

Phase 1 — Fix & Save

A StoryBrand website makeover clarified the message and rebuilt the site for conversions. We salvaged the valuable SEO content, eliminated weak pages, and cut over $1,000 a month in wasted hosting, plugins, and apps.

STORYBRAND WEBSITE MAKEOVER · SEO CONTENT SALVAGED · $1,000+/MO SAVED

Phase 2 — Scalable Engine

We built a marketing engine that runs: neighborhood micro-campaigns around booked inspections, automated email and text nurture through GoHighLevel, lead generators, PPC and Facebook ads targeting real homeowner fears, and optimized local SEO.

NEIGHBORHOOD CAMPAIGNS · GHL AUTOMATION · LEAD GENERATORS · PPC & LOCAL SEO

THE RESULTS

Immediate. Measurable.

✓ Bounce rate dropped from 98% to an average of 2.5 minutes on site

✓ Estimate requests doubled in the first month

✓ Over $1,000 a month in costs eliminated

✓ 100+ more leads in six months than the entire previous year

"If you're a business owner like I was — struggling and throwing money at marketers with no results — take a look at Tim Yates. He really cares about your business. He flipped my marketing on its head, and it works."