SEO Services › Local SEO
Local SEO & Google Business Profile Services for Small Business
You have a Google profile. You're just not on page one.
Most local businesses are invisible in the map results their best customers actually use. Start with a free Snapshot of where you stand, and I'll show you what's keeping you out of the map pack, so you go from invisible to seen, and seen to chosen.
- Local 3-Pack for 23 of 25 keywords
- Leads doubled for Advantage Roofing
Trusted by roofers, remodelers and service businesses across the country.
Rank higher. Capture leads. Become the obvious choice.
Show up in the 3-Pack
Start appearing where buyers are searching: the local map results that drive the calls.
Turn views into calls
A Google Business Profile that tells searchers what you do and gives them a reason to call you.
Own your market
The citations, reviews and steady activity that make you the name Google trusts.
You run a great business. So why can't anyone find you?
You deliver quality work. But when customers search, your competitors show up and you don't. The problem usually isn't your business. It's that no one ever put in the structure Google needs to rank you.
- You're not in the Local 3-Pack for the keywords that matter.
- Your Google Business Profile was never properly optimized.
- Your site isn't built to convert the visitors you do get.
- Competitors outrank you in Google and the map.
- You've paid for "SEO" before with nothing to show for it.
- You're leaning on referrals instead of predictable leads.
Getting found comes down to filling three gaps.
I find where you're losing the search before I touch a tactic, then close each gap in order.
Visibility
Is your business fully and correctly represented, with your profile, categories, citations and NAP all aligned?
This is what the Jumpstart and the Authority Foundation fix.Searchability
Is your site built so Google can crawl, understand and rank it for the terms that drive revenue?
Full fixes: website optimization.Answerability
Does your content answer the questions buyers, and AI search engines, are actually asking?
Full plan: AI Search Readiness.Start small. See where you stand. Then build.
You don't have to commit to a three-month project to find out whether local SEO will work for you. Each step gives you a clear picture, and each one leads naturally to the next.
Local Visibility Snapshot
See how Google sees your business: rankings, listings, reviews and your profile.
Get My Free SnapshotMap Pack Jumpstart
I optimize your Google Business Profile, map your rankings against your top competitor and hand you a 30/60/90 roadmap.
See the JumpstartAuthority Foundation
Citations, reviews and consistent profile activity: the structure Google needs to trust you.
See the FoundationYour Jumpstart fee is credited 100% toward the Authority Foundation if you start within 30 days of completing your Jumpstart.
They can't hire you if they can't find you.
Get your free Local Visibility Snapshot in minutes. You'll see where you rank for the searches that matter, which directories have you missing or listed wrong, how your reviews compare, and what's holding your Google Business Profile back.
Within 48 hours, I'll send you a short personal video walking through your top three findings and what they may be costing you in calls.
What's in your Snapshot
- Search rankings for your key terms on Google and Bing
- Local listings: where you're found, missing, or listed with the wrong name, address or phone
- Reviews: how many you have, your average rating and which sites they're on
- Google Business Profile audit
- On-site SEO check, including whether Google can crawl your website
The Map Pack Jumpstart
Your Snapshot shows the problems. The Jumpstart fixes your Google Business Profile, the single biggest lever you control, and shows you, block by block, where you rank against your top competitor. In 14 days you'll have an optimized profile, a clear picture of your map and a 30/60/90 roadmap for what comes next.
I take on a limited number of Jumpstarts each month so every one gets my full attention. Every item is delivered within 14 days, or you get your money back.
What I do in 14 days
- Keyword research to find the 3 searches that drive revenue
- Baseline geo-grid for you and your top competitor
- Full Google Business Profile optimization
- Website check for anything blocking your rankings
- Review audit
- 30/60/90 roadmap plus a 45-minute review call, and a follow-up grid at 30 days
The Authority Foundation
In 90 days, I install the authority infrastructure your business needs to rank, the same foundation behind every result on this page. The Jumpstart gets your profile right. The Foundation gets Google to trust it, through 50+ citations, a steady stream of better reviews and three profile updates every week.
It sets the foundation for both your local SEO and your total online presence. Most clients see movement during the build, not after.
$2,000 the first month, then $1,900 a month for 2 months: $5,800 in total. Start within 30 days of completing a Map Pack Jumpstart and your $997 comes off the first month: $1,003, then $1,900 a month for 2 months, $4,803 in total.
Why it takes three months
A profile can be fixed in 14 days. Trust takes longer. Citations have to be built and verified, reviews come in one customer at a time, and profile updates only show consistency once Google has seen them week after week. The Foundation gives all three the time to add up.
What's included
- StoryBrand message refinement: your profile and listings speak to the right buyers.
- Keyword research: rank for the terms that generate revenue.
- Google Business Profile optimization and primary category audit: aligned with what's actually ranking. (Already done if you started with the Jumpstart.)
- Website ranking check: a quick review to make sure nothing on your site is stopping you from ranking. Full website optimization is available separately.
- NAP cleanup: your name, address and phone made consistent across the web.
- 50+ high-quality citations, built and verified.
- Review audit and review generation system: more reviews, and better ones.
- 90 days of Google Business Profile posts, every Monday, Wednesday and Friday.
- Geo-grid tracking: a baseline at the start and a comparison at 90 days, so you can see your movement.
From invisible to seen.
These are real client geo-grids. Each dot is a ranking position in that part of the city. Red is invisible. Green is found.
Advantage Roofing · Cincinnati, OH.
★★★★★"My website was buried, and my Google profile was a mess. StoryWorks fixed everything and built a full strategy around it. Now I'm ranking #2 locally and getting consistent leads every month."
Tina PowellOwner
★★★★★"We'd invested thousands in SEO but weren't seeing results. StoryWorks helped us realize our problem was messaging and visibility. After their plan, our leads doubled and our marketing finally works together."
Tim MalloryCEO & Founder, Advantage Roofing
Once the Foundation is in, keep it, or keep growing it.
Ranking is competitive, and Google rewards consistency. Most clients continue with a plan that protects what we built, or builds on it.
- Google Business Profile updates every Monday, Wednesday and Friday
- Monthly report
- Citation and listing maintenance
Everything in Maintain, plus:
- Quarterly competitive gap report
- A guided interview each quarter to capture your expertise
- One blog post a month, written from that interview
Need more? Pillar pages and bigger content plans are available through the Findable and Citable content packages and the Authoritative content retainer. See Pricing.
From invisible to in-demand in Portland.
Adrette had spent years on national SEO that drove thousands of visitors, but almost none were local Portland buyers. A Total Online Presence Audit uncovered two issues: a Google Business Profile that wasn't set up to attract local traffic, and technical problems blocking Google from indexing their pages.
I corrected the technical issues and fully optimized their profile to work in harmony with their local strategy.
23 of 25targeted keywords now rank in the Local 3-Pack.
A simple path to getting found
Get your free Snapshot
See where you stand in minutes, then get a personal video from me with your top three findings.
Start with the Jumpstart
In 14 days, I optimize your profile, map your rankings and hand you a 30/60/90 roadmap.
Build the Foundation
Citations, reviews and consistent activity get Google to trust you, and your Jumpstart fee counts toward it.
Local SEO questions, answered
What's the difference between the Snapshot, the Jumpstart and the Authority Foundation?
The Snapshot is a free automated report that shows where you stand. The Jumpstart is 14 days of hands-on work: I optimize your Google Business Profile, run a geo-grid against your top competitor and build your 30/60/90 roadmap. The Authority Foundation is the 90-day build that does the heavy lifting: 50+ citations, a review system and three profile updates a week.
Do I have to start with the Jumpstart?
No. If you already know you want the full build, you can start with the Authority Foundation. Most people like to see the Jumpstart results first.
How does the $997 credit work?
If you start the Authority Foundation within 30 days of completing your Jumpstart, the full $997 comes off your first month. You pay $1,003, then $1,900 a month for 2 months: $4,803 instead of $5,800.
Do you guarantee rankings?
No, and be careful of anyone who does. Google decides rankings. What I guarantee is the work: every Jumpstart item delivered within 14 days, or your money back. The geo-grid shows you exactly what changed.
Where does most of the ranking movement come from?
In my experience, the biggest gains come from a fully optimized Google Business Profile combined with 50+ consistent citations. That's why the Jumpstart handles the profile and the Authority Foundation builds the citations.
What do you need from me?
Manager access to your Google Business Profile, a short onboarding form, a 30-minute kickoff call and a 45-minute roadmap review call. I handle the rest.
What happens after 90 days?
You choose: maintain what we built for $750/mo, or keep growing with content for $2,360/mo.
Will this help with AI search?
A clean, consistent local presence is one of the signals AI assistants use when recommending local businesses. For a full AI visibility plan, see the AI Search Readiness Review. To see how local SEO fits with your website and AI search, read SEO services for small business.
Ready to go from invisible to found?
Start with a free Snapshot. I'll show you exactly where you stand in your market, and what it takes to own it.
Additional resource: How to get your Google Business Profile verified by video