AI SEARCH READINESS
When Your Best Customers Ask AI, Does It Recommend You?
AI gives one or two answers — not ten links.
ChatGPT, Claude, Perplexity, and Google's AI now answer the questions your customers used to type into search. We make sure your business is the answer they get — not the one they never see.
Trusted by service businesses that want to be found in the next era of search.
[ Visual placeholder ]
Side-by-side: an AI answer that skips you today vs. one that names your business after the review.
WHAT YOU GET
Know Your Score. Close the Gaps. Become the Answer.
GET SCORED
See Exactly Where You Stand
A clear baseline score and tier, measured against the same signals AI engines actually use to decide whom to recommend.
GET FOUND
Become the Answer AI Gives
We surface what's missing and reformat what's already there - so AI can read you, trust you, and quote you.
GET A PLAN
A Roadmap, Not a Guess
You leave with a prioritized 30/60/90 day plan - clear, ordered steps to go from invisible to recommended.
THE REAL PROBLEM
Your Customers Are Asking AI. It's Recommending Someone Else.
You do great work and your customers love you. But when someone asks AI for a business like yours, your name doesn't come up - because no one ever built your website to be understood by a machine.
- AI can't tell, in seconds, exactly who you are and what you do.
- Your best content is written for people, but AI can't quote it.
- Competitors are getting named in AI answers, and you don't know why.
- Your proof - results, credentials, real reviews - isn't on the page.
- The questions buyers ask AI aren't answered anywhere on your site.
- You've invested in your website - but never for this kind of search.
THE FRAMEWORK
Showing Up In AI Search Comes Down to Closing Three Gaps.
This is the deep version of Answerability - the third gap in our Strategy First process. We find each gap before we fix a thing.
GAP 01
The Work You Already Do
The experience, results, and credentials that make you the right choice - but live in your head, not on your website. We publish what already exists.
GAP 02
The Questions You Don't Answer
The real things people ask AI before they buy. If your site doesn't answer them clearly, AI finds a competitor's site that does.
GAP 03
The Content AI Can't Read
Good content that's there, but written in a way AI can't lift and cite. We restructure it so a machine can quote you with confidence.
THE SCORECARD
We Score Your Site Against 8 Signals AI Engines Use.
100 points across eight categories — weighted toward the proof and clarity AI cares about most. Your total places you on one of four tiers.
Entity Clarity
Can AI tell who you are, what you do, and where you work?
15 pts
Content Extractability
Can AI lift a clean, quotable answer from your page?
15 pts
Question & Answer Content
Do you answer what people actually ask AI?
10 pts
Technical AI Accessibility
10 pts
Experience, Expertise, Authority & Trust
The proof AI prioritizes most.
20 pts
Topical Depth & Coverage
Do you cover the full territory, or just the pitch?
15 pts
Proprietary Assets & Methodology
Do you have something only you can say?
10 pts
Off-Site Presence & Mentions
Does the rest of the web back you up?
5 pts
Invisible
0-39
Findable
40-59
Citable
60-79
Authoritative
80-100
Most websites we review start as Invisible or Findable. The roadmap moves you up.
THE ENGAGEMENT
The AI Search Readiness Review
A complete diagnosis of how AI sees your business today - and the exact plan to fix it. It's where most StoryWorks AI engagements begin.
PHASE 1 - THE REVIEW
Score, Archive, Interview & Roadmap
We score your site, build your AI Archive, interview you to fill the gaps, and hand you a prioritized 30/60/90 day roadmap to AI search readiness.
$2,500
Flat-rate review - Implementation quoted from your roadmap
WHAT'S INCLUDED
Everything in Your Review
AI Readiness Score - your baseline out of 100, with your tier.
"What AI sees" demonstration - real queries that show whether you're cited.
One-hour gap interview - we capture the answers only you have.
30/60/90 day roadmap - a clear, ordered plan to close the gaps.
Category breakdown - what's strong and what's missing, across all 8 signals.
Your AI Archive - everything that makes you worth recommending, in one file.
Top gap priorities - the highest-impact fixes, ranked.
Implementation quote - done-for-you pricing, if you'd like us to build it.
HOW IT WORKS
Your Path from Invisible to Recommended
1
We Score Your Website
We run your site against the AI Readiness Scorecard for a baseline score, your tier, and an honest gap list.
2
We Build Your AI Archive
Existing client? We pull everything we have into one file. New client? We start with the StoryBrand framework.
3
We Fill the Gaps Together
In one focused, one-hour interview, we capture the answers only you have - and complete your AI profile.
4
You Get Your Roadmap
We turn it all into a prioritized 30/60/90 day plan to become the answer AI gives your ideal clients.
THE PROOF
From Skipped Over to Recommended.
The fastest way to feel this: ask AI a question your customers ask, and see
whether your name comes up.
BEFORE
[ Placeholder — drop in a real screenshot of an AI answer where the business is absent. ]
AFTER
[ Placeholder — the same query, now naming the client's business as the recommended answer. ]
WHAT CLIENTS SAY
"[ Placeholder — add a real client quote about being found in AI search or the clarity of the roadmap. ]"
[ Client Name ] - [ Title, Company ]
Ready to Find Out If AI Can Find You?
Start with one call. We'll show you exactly how AI sees your business today -
and what it takes to become the answer.
COMMON QUESTIONS
Questions Every Business Owner Asks Us
What is AI search readiness?
AI search readiness is how well your website is positioned to be understood, trusted, and recommended by AI search tools like ChatGPT, Claude, Perplexity, and Google's AI. Unlike traditional search, which returns a list of links, AI engines give one or two answers — so being ready means your site clearly states who you are and what you do, answers the questions buyers actually ask, and is structured so a machine can quote it. StoryWorks measures your readiness on a 100-point scorecard across eight signals and places you on one of four tiers, from Invisible to Authoritative.
How do I get my business cited by ChatGPT, Perplexity, and Google AI?
To get cited by AI search engines, your website needs three things: clear entity information (who you are, what you do, where you work), content that directly answers the questions people ask, and a structure AI can read and quote. AI engines pull from sites that make the answer easy to extract and back it with proof — results, credentials, and real reviews on the page. Our AI Search Readiness Review scores your site against the eight signals these engines use and gives you a prioritized plan to close the gaps, so AI names your business instead of a competitor's.
What's the difference between SEO and AI search optimization?
Traditional SEO optimizes your site to rank in a list of links; AI search optimization prepares your site to be the one or two answers an AI engine actually recommends. They overlap — both reward clear, credible, well-structured content — but AI search adds new priorities: machine-readable answers, strong entity clarity, on-page proof, and content that matches the questions buyers ask AI. A site can rank well on Google and still be invisible to ChatGPT or Perplexity, which is exactly the gap the AI Search Readiness Review measures.
What is GEO (generative engine optimization)?
Generative engine optimization (GEO) is the practice of optimizing your website to be found, quoted, and recommended by generative AI tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews — the same goal we call AI search readiness. Where classic SEO targets search rankings, GEO targets being the answer an AI gives. It focuses on entity clarity, extractable content, question-and-answer coverage, and the proof AI engines weigh most heavily.
What's included in the AI Search Readiness Review, and how much does it cost?
The AI Search Readiness Review is a flat-rate $2,500 engagement. It includes your AI Readiness Score out of 100, a demonstration of what AI sees using real queries, a breakdown across all eight scoring categories, a one-hour interview to capture the answers only you have, your AI Archive, your top-priority gaps, and a prioritized 30/60/90 day roadmap. Implementation is optional and quoted separately from your roadmap, so you can take the plan and run with it yourself or have us build it.
Ready to be seen, trusted, and chosen?
Clarity-first marketing for growth-minded local businesses. StoryBrand messaging, local SEO, and websites built to get found.
Certified StoryBrand Guide.
EXPLORE
FREE RESOURCES
© 2026 StoryWorks Website Design & Marketing. All rights reserved.