Pricing
Every service, every price, on one page. Filter by what you need, sort by what you can spend, and follow any line through to the page that explains it.
Most people start in the same place. A StoryBrand Workshop, where your message gets settled in a day. Almost everything else on this page works better once that is done, and a lot of it you will not need at all.
See how the day worksShowing all 29 services
| Service | Price | Why it costs this |
|---|---|---|
| 01Get ClearYour message, settled. Three steps, and most people only ever need the first one. | ||
| StoryBrand Workshop, in personA day in the room with your team. Half day from $5,000, full day from $7,500. Travel is inside the price, so the final figure depends on the cost of getting there and is quoted in full before booking.Step one | from $5,000 | How the day works |
| StoryBrand Workshop, onlineThe same day over video. Half day $3,500, full day $6,000. You leave with a BrandScript, a one-liner, five sound bites, a brand story and your homepage roughed out.Step one | from $3,500 | How the day works |
| Strategy FirstThirty to forty-five days, three or four meetings, ending in a 30/60/90 roadmap you can hand to any team, including your own. Required before a fractional CMO engagement, because I cannot lead your marketing if I do not know your business.Step two | $10,000 | What the diagnosis includes |
| Quarterly AdvisoryFor teams who have the message and want to run with it. Goals set for the quarter, a monthly check-in to hear what is actually happening, and access in between when you want a second opinion before something goes out. Renewed each quarter.Step two | $4,500per quarter | What it involves |
| Fractional CMOMarketing leadership that includes the doing. A $3,500 monthly leadership base, plus the areas of your marketing you hand me to run. We write the list down, so you always know what you are paying for. Three clients at a time, by invitation, and Strategy First comes first.Step three | from $6,000per month | What a month looks like |
| Website copyHome, about, typically two service pages and contact. Includes the messaging work and the expanded keyword research behind it.In all three packages | $3,500 | What copy includes |
| Additional page copyAny page beyond the pages included in website copy, such as an individual page per service. | $500per page | What goes into a page |
| Additional customer typesMessaging for three more customer types beyond the ones covered in your workshop. | $500per three | Messaging for several customer types |
| 02Get FoundEvery way I help the site you already have get in front of more of the right people. | ||
| AI Readiness SnapshotYour site scored across the 8 signals, with your tier and the gaps. No call required. | Free | How the score works |
| Total Online Presence SnapshotWebsite performance, Google Business Profile, top local competitors and your AI score. Delivered in about two business days. | $297 | What is in the report |
| Total Online Presence AuditAbout two weeks. Website plus Google Business Profile plus keyword research, with real numbers on what is working and recommendations for what to fix. | $1,000 | What a total online presence is |
| AI Search Readiness Review, new clientsIncludes the StoryBrand BrandScript call, which every new engagement starts with, then the review, the gap map and the roadmap. | $3,500 | What the review covers |
| AI Search Readiness Review, existing clientsThe full review for clients who already have a BrandScript on file. Baseline scan, archive, gap map and roadmap. | $2,000 | The 8 signals explained |
| Content package, FindableA pillar page and five posts, written to fill the gaps the AI Search Readiness Review found. | $5,000 | How the packages work |
| Content package, CitableA pillar page, ten posts and a landing page. The tier most clients choose. | $7,000 | How the packages work |
| Content package, AuthoritativeA pillar page, fourteen posts, a landing page and a quarterly re-interview. | $9,500 | How the packages work |
| Local SEO foundationThree months. Google Business Profile optimization, a citation building campaign that puts your details across the directories that matter, and a review process. Billed $2,000 then $1,900 then $1,900.Sales Machine | $5,800 | Why it takes three months |
| Ongoing local SEOWhat follows the three-month foundation. Google Business Profile posts, citations, review generation and the steady work that keeps a profile climbing rather than drifting back down. Three plans: Local Growth, Authority Growth and Market Expansion. | from $1,900per month | Local SEO services |
| Website optimizationFor a site that looks good and gets no traffic. Includes the BrandScript and keyword research, then the structural work Google and AI engines look for. Price rises with the size of the site. | from $3,500 | Why a good site gets no traffic |
| StoryBrand website buildHome, about, service pages, contact and a thank-you page so results can be tracked. Same price in WordPress or GoHighLevel. Includes everything ahead of it: BrandScript, keyword research and copy.In all three packages | $8,000 | What a build includes |
| StoryBrand website makeoverFor a site worth keeping. The platform does not change the price, the size of the existing site does. Includes the analysis of what is already earning traffic and worth refining. | from $8,000 | Rebuild or makeover |
| Starter website, WordPressHome, about and contact, with the BrandScript and copy for home and about. Six months of hosting included. | $3,500 | How builds are scoped |
| One-page website, GoHighLevelThe full StoryBrand structure on a single long-scroll page: hero, problem, three-step plan, services, guide section and lead form. Plus $97 a month. | $1,500plus $97/mo | WordPress or GoHighLevel |
| E-commerce and custom developmentAdded to a website build. E-commerce takes real setup time, and fully custom builds are possible. | add $6,000 | What drives custom cost |
| 03GrowThe steady, repeatable work that turns traffic into something you can predict. | ||
| Lead generatorA downloadable resource built around the one problem stopping your customer, written to be worth an email address.Sales FunnelSales Machine | $2,000 | What makes one work |
| Automated email sequenceTypically six or seven emails, paced to your price point. Cheaper products move fast, six-figure decisions need room to think.Sales FunnelSales Machine | $3,000 | How the sequence is paced |
| Social media managementA quarterly call to set direction and review metrics, a monthly report, and posts built from your BrandScript. Volume depends on what you want. | from $2,500per month | Where this fits |
| GoHighLevel subscriptionStarter tier at $97 a month covers email, calendar and basic automations. The $300 tier runs everything, including automations and email campaigns. | $97 to $300per month | Why I moved to GoHighLevel |
| Website care and hosting, WordPressServer space, twice-monthly plugin and display checks, and 24-hour uptime monitoring. Six months included with a build. You own the site and can leave with it. | $250per month | What the retainer covers |
Things worth knowing before you pick a line
Everything starts with the message
Every engagement begins with the StoryBrand framework, because the wording decides what gets built. Most people do that in a workshop, and it is already inside every website price on this page. What the framework does
Getting clear is three steps, not one
The workshop settles your message. Strategy First or Quarterly Advisory decides what to do with it. The fractional CMO tier is by invitation and only follows Strategy First. Most people never need past step one. See how the three steps work
You can pay monthly
Typically $2,000 down, then the balance spread over twelve months with the six months of website care folded in. Because I hold the site while you pay, you finish owning it outright. Payment terms in full
SEO takes three, six and ten months
Impressions at three months, real traffic and leads at six, the full result at ten. Local SEO moves faster. If you need leads sooner, run paid ads for the first three to six months. The timeline explained
I do not sell ads
No Google Ads, no LSA, no pay-per-click. Other people are better at it, so I refer that work to StoryBrand Guides who specialize in it. I still recommend the spend when it is the right call. Ask who to talk to
Travel is inside the workshop price
In-person figures start where they do because getting there is included rather than billed afterwards. The final number is worked out and quoted in full before anything is booked. What the day involves
Not sure which line is yours?
Tell me what is going on and we will work out together whether any of this is even the right step. That call is free and it is not a pitch.