STORYBRAND WEBSITE CASE STUDY · TINY HOMES OF IOWA

How a Brand-New Iowa Business Built a Website That Gets Found.

A startup with a big mission and sero web experience. Here's how the right foundation turned a brand-new site into a traffic engine in its first year.

12,000+

FIRST-YEAR VISITORS

6,500

ORGANIC VISITS

1,500+

VISITORS PER MONTH

WATCH HIS STORY

Mike Stuart tells the story

THE CHALLENGE

A Big Mission. A Blank Page.

"I'll be honest — I don't know much about websites or how to effectively use on for my business."

Tiny Homes of Iowa, a Des Moines start-up that is brand-new and on a mission to address the affordable housing crisis. Mike didn't need a pretty website — he needed a strategic foundation that would get his message clear and his business found.

THE SOLUTION

The StoryWorks Process

1

Clarify the Message

A StoryBrand BrandScript gave Mike a crystal-clear way to talk about his business — and why it matters.

2

Discover What People Search

Keyword research and a data-driven SEO strategy aimed the site at what buyers were actually looking for.

3

Design to Convert

The StoryBrand Website Framework turned it into a site that looks beautiful and guides visitors to act.

THE RESULTS

Fast Growth From Day One.

"The results have been fantastic. I get comments all the time — 'I went to your website, loved it, lots of great information."

12,000+ visitors in year one

1,500+ visitors every month

6,500 organic — over half

Refined over time with heatmap data

MORE THAN A WEBSITE

"It makes me feel really good that I'm not just another client. Tim is tryly trying to figure out how to make me more successful — he's thinking about it all the time."

MIKE STUART• FOUND, TINY HOMES OF IOWA

Starting Something New? Let's Build It Right.

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