Marketing Strategy For Small Business

The Complete Small Business Strategy Guide

Free 45-min Call To Get The Clarity You Need

Tim Yates, Founder of StoryWorks

Most small business owners work hard to grow — but when it comes to marketing, effort doesn’t always equal results. Hi, I'm Tim Yates owner of StoryWorks.

This helpful guide will walk you through the five pillars of an effective marketing strategy built specifically for small businesses. You’ll learn how to clarify your message, create systems that scale, improve visibility, and lead your marketing with confidence — all using StoryBrand and Duct Tape Marketing principles that actually work.

What You’ll Learn

By the end of this guide, you’ll understand how to:

  • Build a marketing strategy that works — stop wasting money on disconnected tactics and start executing with clarity and purpose.

  • Clarify your message using StoryBrand so customers instantly understand who you are, what you do, and why it matters.

  • Create marketing systems that scale — turn your strategy into structure with repeatable, measurable processes.

  • Increase visibility online through local SEO, Google optimization, and AI search readiness.

  • Lead your business with confidence — using clear strategy, metrics, and mindset instead of guesswork or reaction.

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Strategy Before Tactics

Stop wasting money on random marketing efforts. Learn how a clear strategy gives every campaign purpose, connects your tactics, and helps you focus on what truly drives growth. Strategy always comes first—everything else follows.

StoryBrand Messaging That Converts

If your message is unclear, customers tune out. Discover how StoryBrand messaging helps you communicate simply and powerfully so your ideal clients listen, engage, and buy with confidence.

Marketing Systems That Scale

Growth doesn’t come from hustle—it comes from structure. Turn your strategy into a repeatable system that consistently attracts, nurtures, and converts leads without constant effort or confusion.

Visibility That Drives Results

Being great isn’t enough if customers can’t find you. Learn how Local SEO, Google optimization, and AI search visibility help you get discovered, remembered, and chosen over your competitors.

Leadership and Though Growth

Great marketing starts with strong leadership. Gain the clarity, mindset, and focus to lead your business—and your marketing—with confidence instead of chaos or guesswork.

Book a Free Marketing Checkup

Feeling stuck or unsure what to do next with your marketing?

You are not alone.

During this Free 45-Minute Marketing Checkup, we’ll talk through your current marketing efforts and walk through the Hero’s Journey (your customer)—helping you uncover blind spots, find clarity, and take confident steps toward real business growth.


StoryBrand Strategy and Marketing for Small Business

Helping you create a clear strategy so your marketing works — and your business grows

At StoryWorks Marketing, we believe strategy should always come first. We help small business leaders like you clarify your message, design purpose-driven marketing, and implement a plan that delivers measurable results — so you can stop guessing and start growing with confidence.

Strategy First Marketing Plan

Discover the clarity you need with a Strategy-First engagement—a complete roadmap that aligns your marketing with your growth goals.

Clear Messaging and Design

Once your strategy is clear, we craft StoryBrand messaging, websites, and creative assets that attract your ideal customer and turn clarity into conversion.

Fractional CMO Leadership

Get expert marketing leadership without the full-time salary—guiding your team, systems, and strategy for lasting success.

Free 45-min Call To Get The Clarity You Need

Tim Yates, Founder & Certified StoryBrand Guide & Coach

Tim Yates, Founder & Certified StoryBrand Guide & Coach

StoryBrand Strategy and Marketing for Small Business

You shouldn't have to figure out your marketing alone

Here at StoryWorks Marketing, we understand what it’s like to run a successful business and still feel stuck with unclear marketing. We understand how frustrating it is to manage inconsistent results and wasted effort. When you want your marketing to drive real growth but can’t seem to make it work, it can make you feel like you’re falling short as a leader. That’s why in 2020, I started StoryWorks — to help business owners like you create a clear plan so you can lead your marketing with confidence.

Since 2020, we’ve helped hundreds of small business owners and leadership teams create strategy-driven marketing plans that drive measurable results.

We’d love to help you too.

Your 3-Step Plan For Marketing Results

Schedule a Free Marketing Checkup

Book your 45-minute session to review your marketing, identify what’s working, and pinpoint opportunities for growth.

Build Your Strategy-First Plan

We’ll uncover gaps, clarify your message, and design a clear plan that connects your marketing to your business goals.

Scale and Celebrate!

Enjoy measurable results, consistent growth, and the peace of mind that comes from knowing your marketing finally works.

Free 45-min Call To Get The Clarity You Need

StoryBrand Strategy and Marketing for Small Business

Isn't it time you grew your business with clarity and confidence?

Stop wasting money — build a clear strategy that drives growth.

At StoryWorks Marketing we know that you want to be a confident leader with predictable growth. In order to do that, you need a clear marketing strategy that connects with your ideal clients.

The problem is your marketing feels random and disorganized, which makes you feel frustrated and stuck.

We believe you should be able to invest in marketing that actually grows your business. We understand how hard it is to pour money into campaigns that don’t work, which is why we are StoryBrand Certified and Duct Tape Marketing Certified — helping service-based businesses like yours finally see consistent results.

Here’s how we do it:

Step 1: Schedule a Call
Book a free consultation where we’ll learn about your goals and challenges.

Step 2: Strategy First Process
We’ll dive deep into your business and competition to create a 90-day roadmap for growth.

Step 3: See Results and Grow
Implement the plan with our support and start seeing measurable, predictable results.

So, Schedule a Call. And in the meantime, download our free guide: “3 Marketing Mistakes That Are Costing You Millions.”

So you can stop wasting money on guesswork and instead grow your business with clarity and confidence.

Strategy First. Then Design. Then Results.

Most businesses waste money on marketing that doesn’t work. At StoryWorks, we start with Strategy First — the process that helps you clarify your message, build a plan, and grow with confidence. So you can stop worrying about your marketing and finally get back to doing what you love. Growing your business.

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