CASE STUDY

Before working with StoryWorks, we had invested heavily in SEO but weren’t seeing the results we expected—our phone wasn’t ringing, and our website had a bounce rate that left me frustrated and uncertain about what to do next.

StoryWorks stepped in, audited our site, and quickly identified that the problem wasn’t our SEO but our messaging. They clarified our message, rebuilt the website, and gave us a marketing strategy that actually works.

Today, our business is seeing measurable growth, our marketing finally feels under control, and I’m confident we have a scalable plan for the future.

“Tim and the StoryWorks team didn’t just fix our website—they gave us clarity, confidence, and a roadmap to grow. I finally feel like we’re in good hands.”

— Tim Mallory
CEO, Advantage Roofing

In just six months (Q2 and Q3), Advantage Roofing has generated more than 100+ leads than all of last year—and still counting.

Leads and Still Counting

Tim Mallory, Advantage Roofing

Advantage Roofing

GoRoof1.com

At Advantage Roofing we help Cincinnati homeowners protect their biggest investment, their home, by making roof replacement simple and stress-free.

How Advantage Roofing Broke Through a $2.2M Plateau with StoryBrand Marketing

Tim Mallory, CEO of Advantage Roofing in Cincinnati, had built his company from the ground up.

After years of steady growth, the business plateaued around $2.2M annually.

“We were really frustrated with our website and our SEO. We kept on writing a bunch of checks and throwing money at it, and nothing worked. I’d switch marketers, they’d make promises, and a year later we’d be right back where we started.”

— Tim Mallory

The Problem Advantage Roofing Faced

From our Strategy First discussions we found their website bounced 98% of visitors which made the SEO spend feel wasted, and even though they had experienced initial growth byword of mouth, referrals weren’t scalable.
This left Tim Mallory feeling frustrated and hesitant to invest again after being burned by multiple marketers.
Here at StoryWorks we believe a roofer that is committed to excellence shouldn’t be invisible online while poor-quality competitors dominate.

“The problem was we thought we had a great website and great SEO, but we were getting zero or hardly any leads. And the leads we did get were very poor. It was really frustrating.”

— Tim Mallory

Tim Mallory is Introduced To StoryWorks

That’s when Tim discovered StoryWorks Marketing. Instead of jumping in blind, we started with a website audit as part of our Strategy First plan.
The audit revealed that SEO was, in fact, working — traffic was coming in. The real problem was messaging and conversions. Visitors weren’t connecting, so they clicked away.

“When Tim Yates said, ‘You’re making your company the hero, but the homeowner needs to be the hero — you’re just the guide,’ that was an aha moment. I looked at all my marketing with new eyes.”

— Tim Mallory

The Plan

We mapped out a two-phase growth system:

Phase 1 - Website Fix & Cost Savings

StoryBrand website makeover: clarified messaging, rebuilt the site for conversions.
Salvaged valuable SEO content and eliminated weak pages.
Cut $1,000+ in wasted monthly expenses (hosting, plugins, apps).

Phase 2 - Scalable Marketing Engine

Created neighborhood micro-marketing campaigns (postcards + door hangers) around booked inspections.
Automated nurture campaigns through Go High Level (email + text).
Built lead generators like “Questions to Ask a Roofer” and the 19-Point Roof Inspection Checklist.
Launched PPC and Facebook ads targeting real homeowner fears.
Optimized local SEO and citations for stronger visibility in Google/AI.

The Success

The results were immediate — and measurable.

Bounce rate dropped from 98% to over 2.5 minutes average time on site.
Estimate requests doubled in the first month.
Monthly costs reduced by $1,000+.
Neighborhood marketing generated predictable, scalable leads.
Automated systems now nurture prospects and generate referrals.
After 6 months Leads are 100+ over the same period of the previous year.
Advantage Roofing is on track to significantly increase revenue this year.

“We started with Tim in March. By mid-September, we had already surpassed all of last year’s leads — 100 more leads than the previous year, with three months still to go. The results are great, and it just keeps getting better.”

— Tim Mallory

The Transformation

Tim no longer feels stuck. Advantage Roofing now has a clear, scalable growth system built on clarity, consistency, and automation. Instead of relying on referrals and bad ad campaigns, Tim has confidence in predictable growth.

“If you’re a business owner like I was, struggling and throwing money at marketers with no results, take a look at Tim Yates. He really cares about your business. He flipped my marketing on its head — and it works.”

— Tim Mallory

Key Takeaway

Advantage Roofing’s story proves this: you don’t always need more traffic — you need clarity that converts.

Your 3-Step Plan For Marketing Results

Schedule a Free Marketing Checkup

Book your 45-minute session to review your marketing, identify what’s working, and pinpoint opportunities for growth.

Build Your Strategy-First Plan

We’ll uncover gaps, clarify your message, and design a clear plan that connects your marketing to your business goals.

Scale and Celebrate!

Enjoy measurable results, consistent growth, and the peace of mind that comes from knowing your marketing finally works.

Schedule Free Call

Free 45-min Call To Get The Clarity You Need

Book a Free Marketing Checkup

Feeling stuck or unsure what to do next with your marketing?

You are not alone.

During this Free 45-Minute Marketing Checkup, we’ll talk through your current marketing efforts and walk through the Hero’s Journey (your customer)—helping you uncover blind spots, find clarity, and take confident steps toward real business growth.