STORYBRAND WEBSITE WIREFRAME

Make your website clear and compelling

Cut through the clutter with a StoryBrand wireframe that clarifies your message, organizes your page flow, and guides visitors to act—so your website finally converts consistently.

Save Time

Plan pages fast with proven sections.

Increase Clarity

Say exactly what customers need.

Boost Conversions

Turn traffic into quality leads

Small Call to Action Headline

A confusing website is quietly costing you customers

If visitors don’t instantly understand who you are, what you offer, and how to get it, they bounce. Guessing at layout and copy leads to lost traffic, low engagement, and stalled sales.

You want a clear website that converts.

As a small-business leader, you need a clear, credible website for steady growth—but scattered messaging and layout decisions are causing you to lose visitors. What you want is a simple, strategic wireframe, but…

You aren't getting the engagement and leads you expect.

Your homepage message is uncleaer and buried in jargon.

You're sending visitors everywhere except your primary CTA.

Your layout ignores how customers make decisions.

You waste time redesigning without a plan.

We know how frustrating it feels to pour effort into a website that looks fine yet still fails to produce leads or sales.
You deserve a website that explains your value clearly and helps the right customers say “yes.”

Clarify your website so you can convert with confidence

With this free template you can build your—page sections, headlines, CTAs, and flow—so your message is clear, your layout guides decisions, and your visitors know exactly what to do next.

Messaging that customers instantly understand

Use StoryBrand language to state who you help, the problem you solve, and the results you deliver—so visitors “get it” in seconds and continue reading.

A strategic layout that guides action

Your wireframe maps the buyer’s journey with proof, plans, and CTAs placed intentionally—reducing friction and increasing form fills, calls, and demos.

Build-in SEO structure that scales

Headers, sections, and internal links follow best practices—so designers move faster, writers stay on message, and Google better understands your content.

Fill Out This Simple Form And Get Your Free Download Today

With this FREE template you'll have everything you need to design with confidence

Clear H1/H2 headline that pass the "3-second test."

Primary/secondary CTAs placed where buyers decide.

Problem-solution copy that matches customer intent.

Credibility blocks: testimonials, logos, and quick stats.

A simple three-step plan your team can follow.

Objection-handling FAQs tied to conversion.

SEO-friendly section order and internal links.

Wireframes for homepage + key converstion pages.

Hand-off ready for designers and developers.

Reusable template you can apply across your site.

Need additional help to build the website you need?

DIY (Free Template)

Grab the exact wireframe we use. Perfect if you’ve got time and want to roll up your sleeves.

Done-With-You (Workshop)

Work live with a Certified StoryBrand Guide to craft your homepage wireframe in a single session.

Book a Discovery Session

Done-For-You (Full Build)

Messaging, wireframe, copy, design, and launch—handled end-to-end by our team.

Talk to Us

Choose the support level that fits right now

Start with DIY and upgrade anytime—your work carries forward.

Comparison of DIY Template, Done-With-You Workshop, and Done-For-You Build
	DIY Template	Done-With-You Workshop	Done-For-You Build
Best for	Solo DIYers	Busy owners/teams	“Please just ship it”
Includes	Wireframe template	Live session + finished wireframe	Messaging, wireframe, copy, design, launch
Time	Self-paced	90 minutes + 5–7 days delivery	3–6 weeks
Investment	Free	$350–$700 per page	Custom
Next step	Download	Book Session	Schedule Call

Tim Yates

Founder of StoryWorks, fCMO

Certified StoryBrand Guide & Coach, Certified fCMO

Small Call to Action Headline

Helping you to clarify your website so you can convert with confidence

StoryWorks builds your StoryBrand Website Wireframe—page sections, headlines, CTAs, and flow—so your message is clear, your layout guides decisions, and your visitors know exactly what to do next.

Your 3-Step Path to Marketing That Works

Download & Draft

Grab the free wireframe and draft your homepage in under an hour.

Discuss & Dial-In

Book a quick call and we’ll pressure-test your draft against your goals.

Design & Deliver

Keep DIYing—or let us build the copy and pages for a faster launch.

ABOUT STORYWORKS MARKETING

Isn't it time you grew with confidence?

Here at StoryWorks Marketing, we understand what it’s like when you need a clear, high-converting website but can’t get there because your message and layout are scattered. We get it. When you’re a small-business leader but can’t rely on your website to generate leads, it can make you feel stuck and second-guess every marketing decision. That’s why we’ve worked since 2020 to help growth-minded owners clarify their message and build wireframes that stop confusion and start conversions.

or over five years, we’ve helped dozens of small businesses turn unclear websites into reliable sales assets—so they gain clarity, convert more visitors, and finally market with confidence. We’d love to help you too.

Frequently Asked Questions

What is a StoryBrand Website Wireframe?

A StoryBrand Website Wireframe is a simple page layout that outlines what goes where on your website—headlines, sections, CTAs—based on the StoryBrand framework. It helps you clarify your message before you start design or copywriting.

Why do I need a wireframe before designing my website?

Starting with a wireframe prevents wasted time and redesign costs. It ensures your website layout tells a clear story that connects with visitors and guides them toward your call to action.

How is a StoryBrand wireframe different from a normal wireframe?

Traditional wireframes focus on layout. A StoryBrand wireframe focuses on messaging first—making sure your website communicates clearly before you add visuals or design elements.

Who is the StoryBrand Website Wireframe best suited for?

It’s perfect for small business owners, marketing directors, or entrepreneurs who want to clarify their message, increase conversions, and save time in the design process.

What’s included in the free StoryBrand Website Wireframe Template?

You’ll receive a downloadable wireframe guide with section-by-section prompts, examples, and notes explaining how to apply the StoryBrand framework to your homepage and key pages.

What’s the difference between DIY, Workshop, and Done-For-You options?

DIY: Download the free template and work at your own pace.

Workshop: Work one-on-one with a Certified StoryBrand Guide to complete your wireframe in one session.

Done-For-You: Our team handles everything—messaging, wireframe, copy, design, and launch.

How long does it take to create a StoryBrand website wireframe?

DIY users can complete the template in a few hours. The Done-With-You workshop typically takes 90 minutes plus 5–7 days for delivery. A full Done-For-You build takes 3–6 weeks.

Can I use this wireframe with any website platform?

Yes! Your wireframe works with WordPress, Squarespace, Wix, GoHighLevel, or any CMS. It’s a universal structure that helps you write and design a clear, conversion-focused website.

How does the wireframe help with SEO?

A clear layout helps Google understand your site’s structure. Using the right headers, internal links, and clear calls-to-action improves crawlability and boosts visibility in search results.

Can StoryWorks help me beyond the wireframe?

Absolutely. StoryWorks offers full marketing strategy, website design, SEO, and ongoing fractional CMO support to help you grow your business from clear messaging to measurable results.