CASE STUDY
When Tiny Homes of Iowa launched, founder Mike Stuart knew he needed more than just a website — he needed a clear message and a strategy to reach the right audience. StoryWorks guided Mike through the StoryBrand Framework to identify his ideal clients and craft a message that would connect. From there, we conducted keyword research and developed an SEO strategy to help Tiny Homes get discovered online. Finally, using the StoryBrand website framework, we designed a clean, user-friendly site that tells the story of Tiny Homes’ mission to make affordable housing accessible across Iowa.
Within a year, the new website was attracting 1,500+ visitors per month, generating consistent inquiries, and positioning Tiny Homes of Iowa as a trusted leader in their market.
“The results have been fantastic. I get comments all the time like, ‘I went to your website—loved it. Lots of great information.’”
In just one years time Tiny Homes Of Iowa has had more than 12,000 visitors come to their website. 6,500 of that 12k was organic traffic led to their website through search.
Mike Stuart, Tiny Homes Of Iowa
Tiny Homes Of Iowa
TinyHomesOfIowa.com
Many people want close, convenient living for family or to earn rental income but struggle with the maze of building regulations, which makes them feel stressed out. At Tiny Homes of Iowa, we help them build the perfect ADU – Accessory Dwelling Unit, so they can stop worrying and start enjoying the beauty and comfort of an ADU for family, business, or rental income!
The Problem Mike Stuart Faced
When Mike Stuart, founder of Tiny Homes of Iowa, set out to build his company’s first website, he knew he was entering unfamiliar territory.
“I’ll be honest — I don’t know much about websites or how to effectively use one for my business.”
Tiny Homes of Iowa was a brand-new company on a mission to address the affordable housing crisis by building quality, small-footprint homes throughout Iowa. But like many new business owners, Mike faced two key challenges:
Clarifying his message — How could he communicate his mission and unique value in a way that would connect with his audience?
Getting found online — How could he make sure people looking for affordable housing or ADUs in Iowa could actually discover his new company?
He needed more than a “pretty website.” He needed a strategic foundation — one that would tell the right story and attract the right customers from day one.
The Solution — The StoryWorks Process
At StoryWorks Marketing, every website project begins with clarity. Before design or development starts, we walk each client through the StoryBrand Framework to identify who their ideal client is and what message will truly resonate.
Step 1: Clarify the Message
Mike worked with us to create a StoryBrand Brandscript, defining Tiny Homes of Iowa’s character, their problem, and the clear plan they offer to solve it.
“Tim has a process that walks me through who I want to communicate to, what I want to say, and what’s unique about my business.”
This step gave Mike a crystal-clear understanding of how to talk about his company and connect emotionally with potential buyers — not just describe what they build, but why it matters.
Step 2: Discover What People Are Searching For
Once messaging was clear, we conducted keyword research to uncover the exact phrases Iowa homeowners were using to search for housing solutions like Mike’s. This research became the foundation for a data-driven SEO strategy that ensured his new website would be visible in search results.
“He can help me understand how the algorithms work with SEO — and that’s just not something I’m an expert in.”
Step 3: Design Using the StoyBrand Website Framework
With a clear message and SEO plan in place, our team began designing the site using the StoryBrand Website Framework — creating a homepage that quickly communicates what Tiny Homes does, how it helps, and what steps to take next.
“It used to be that you could just throw up a website with pictures and some words — not anymore.”
We built a site that looks beautiful and performs. From on-page SEO to user experience and conversion-focused design, every element was crafted to guide visitors toward contacting Tiny Homes of Iowa.
The Results
Within a year of launch, Tiny Homes of Iowa’s website began attracting 1,500+ visitors each month, far above the national average for a new site — and most importantly, those visitors were converting into real inquiries.
“The results have been fantastic. I get comments all the time like, ‘I went to your website — loved it. Lots of great information. Thank you.’”
Because we integrated analytics and heatmap tracking, Mike could see exactly how visitors interacted with each page. Together, we reviewed the data and refined the site based on user behavior — optimizing it further over time.
“Tim has been really helpful in tweaking things along the way — seeing how long people stay on a page and why they leave. It’s been fantastic.”
The result? A dynamic, evolving website that consistently drives engagement and builds credibility for Tiny Homes of Iowa’s mission.
Closing Thoughts
Mike’s favorite part of the process wasn’t just the website itself — it was the ongoing partnership and commitment behind it.
“It makes me feel really good that I’m not just another client. Tim is truly trying to figure out how to make me more successful — he’s thinking about it all the time.”
For new businesses like Tiny Homes of Iowa, StoryWorks provides more than web design — we build a foundation for growth rooted in message clarity, SEO strategy, and performance-based design.
“There are a ton of people who claim to know how to build websites. You can drag and drop something yourself, but you’re not going to get the results that someone like Tim, with his experience and process, can give you.”
Results Snapshot
1,500+ monthly visitors within 12 months of launch
Consistent customer engagement and inquiries
SEO-optimized site built to grow with the business
Ongoing optimization through analytics and user insights
From Mike Stuart, Found of Tiny Homes of Iowa
“If you’re considering a website, rebranding, or starting a new business — Tim is the guy to go to. He’s helped me with a couple of different businesses, and I wouldn’t use anybody else.”
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