STORYBRAND WEBSITE CASE STUDY · TINY HOMES OF IOWA
How a Brand-New Iowa Business Built a Website That Gets Found.
A startup with a big mission and zero web experience. Here's how the right foundation turned a brand-new site into a traffic engine in its first year.
12,000+
FIRST-YEAR VISITORS
6,500
ORGANIC VISITS
1,500+
VISITORS PER MONTH
WATCH HIS STORY
Mike Stuart tells the story
THE CHALLENGE
A Big Mission. A Blank Page.
"I'll be honest — I don't know much about websites or how to effectively use one for my business."
Tiny Homes of Iowa, a Des Moines start-up that is brand-new and on a mission to address the affordable housing crisis. Mike didn't need a pretty website — he needed a strategic foundation that would get his message clear and his business found.
THE SOLUTION
The StoryWorks Process
1
Clarify the Message
A StoryBrand BrandScript gave Mike a crystal-clear way to talk about his business — and why it matters.
2
Discover What People Search
Keyword research and a data-driven SEO strategy aimed the site at what buyers were actually looking for.
3
Design to Convert
The StoryBrand Website Framework turned it into a site that looks beautiful and guides visitors to act.
THE RESULTS
Fast Growth From Day One.
"The results have been fantastic. I get comments all the time — 'I went to your website, loved it, lots of great information."
✓ 12,000+ visitors in year one
✓ 1,500+ visitors every month
✓ 6,500 organic — over half
✓ Refined over time with heatmap data
MORE THAN A WEBSITE
"It makes me feel really good that I'm not just another client. Tim is truly trying to figure out how to make me more successful — he's thinking about it all the time."