Marketing that works
starts with clarity.
If people cannot quickly understand what you do, nothing else you spend money on can work. I help you say it plainly enough that customers — and now AI — can repeat it back.
You are not short of effort. You are short of clarity.
If any of these sound familiar, the issue is almost never how hard you are working at marketing.
People arrive and leave
Traffic is fine. Enquiries are not. Visitors cannot work out in five seconds whether you are for them, so they go back to the search results.
You are guessing at what works
Money goes out every month across several vendors, nobody is responsible for the whole thing, and no one can tell you why the numbers move.
AI is answering for you
Buyers now ask an assistant who to call. If your site does not say plainly what you do, the machine guesses — and it recommends someone else.
None of that is a reflection of how good you are at the work.
I know you’re good at what you do. I think your customers deserve to find you and know it too.
Clarity is the foundation
Every problem above has the same root. Not budget, not effort, not the platform you chose — the message.
People buy what they understand
A customer decides in seconds whether you are worth reading. If they have to work at it, they leave — and a beautiful website makes no difference at all. Clear beats clever every single time.
AI recommends what it can repeat
Assistants describe your business from what they can read on it. Ordered, concrete, plainly written content gets quoted back accurately. Adjectives about your commitment to service do not.
This is why clarity comes first. Not because it is a nice idea — because everything else you spend money on is built on top of it. Learn the framework, free.
“Tim has integrity. He’s hardworking, he asks questions, he knows what he’s doing.” Ann BreedingFounder, Steps of Hope Iowa
Your marketing shouldn’t be a mystery — especially to you.
I understand what it is like to run a good business and still feel stuck with marketing that will not work. Inconsistent results, effort that goes nowhere, and no honest way to tell what is helping. It starts to feel like you are falling short as a leader.
You are not. I have sat across from a lot of owners doing everything right who still could not work out why the phone was not ringing. It is almost never one big thing — it is gaps. A message that talks about you instead of your customer. A site Google can see but AI cannot read. Money going to tactics with nothing connecting them.
That is why I started StoryWorks in 2020: to help hard-working business owners like you create and own marketing that works just as hard as you do to grow your business. Hundreds of owners later, it still starts the same way — with a clear message and a plan that makes sure the right people find you.
Both certifications verifiable independently: StoryBrand Guide directory · Duct Tape Marketing directory
Every service I offer was designed to solve a customer’s problem
I did not design a service menu. Each of these exists because somebody I was working for said something I could not answer, and I went to work and developed a solution.
Client: “I love the website, Tim. But quite frankly, I don’t think anyone’s seeing it.”
I had just finished my StoryBrand certification and thought a clear message was enough. Those words made me realise a website can be clear, beautiful and completely invisible — and that it had genuinely not occurred to me those were separate problems. That sentence is why I learned SEO, and why years later I was early to AI search.
Client: “The website’s working. But I still feel like we should be doing more.”
Trying to work out what else we could do, I realised I could not answer it without knowing what he had already tried. So I started asking every client to go back to the beginning and tell me everything. That conversation became Strategy First.
Client: “What’s next?”
What started as a website became an email campaign, then the whole marketing operation — because he kept asking and I kept saying yes. That relationship is what a fractional CMO engagement actually looks like: it grew, it was never sold.
That is the pattern. I am not reselling somebody else’s programme. I built these because I had clients in front of me with real problems and no good answer available.
Three steps
Schedule a call
Tell me what you have tried and what is not working. Free, and no pitch.
I find what is actually broken
Your message, your visibility, your customer journey. Diagnosis before anyone builds anything.
You stop guessing
A clear message, a plan in priority order, and marketing you can finally see working.
Get clear. Get found. Grow.
Get clear
Messaging, BrandScripts, one-liners and website copy where your customer is the hero and you are the guide.
Get found
Local SEO, Google Business Profile, and the AI search work that decides whether an assistant recommends you or someone else.
Grow
Websites, lead generators, automation, and ongoing marketing leadership for owners who would rather not run it alone.
One roofing company, eighteen months
His SEO was working. His homepage was turning away almost everyone it brought in.
Return on marketing spend
Revenue, in 18 months
Homepage bounce rate, a year apart
More leads in six months than the whole previous year
If you’re a business owner like I was — struggling and throwing money at marketers with no results — take a look at Tim Yates. He flipped my marketing on its head, and it works.Tim Mallory, CEO, Advantage Roofing
Start with the wireframe
The same StoryBrand website wireframe I use with paying clients — one section at a time, with an example and a prompt for each. More than 1,100 owners have used it.
Be seen, trusted, and chosen
Marketing stops feeling like guessing the moment your message is clear. That is where I start, and it is the cheapest thing you will do all year.
Ready to be seen, trusted, and chosen?
Clarity-first marketing for growth-minded local businesses. StoryBrand messaging, local SEO, and websites built to get found.
Certified StoryBrand Guide.
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