Advantage Roofing

In March 2025, Advantage Roofing’s CEO and founder, Tim Mallory, reached out to StoryWorks after downloading our free Website Wireframe. He was frustrated. Despite investing thousands of dollars in SEO, his website just wasn’t generating calls or leads.

During our first conversation, Tim said, “It just isn’t working.” After digging into his site and marketing, we discovered something surprising — his SEO was working. The problem was his website. It had a 98% bounce rate, which meant people were visiting but leaving almost immediately. Something on the homepage was turning potential customers away.

We scheduled a half-day Strategy Session to understand his business better. Together, we clarified his message, identified his ideal clients, and rewrote his homepage to tell the story of a worried homeowner searching for a roofing company they could trust.

Once the messaging was clear, we completely refreshed his existing website — keeping the SEO value he’d already paid for while making it far more effective. We also added a lead generator and an automated email sequence to turn traffic into leads.

The results came fast. Within weeks of launching the new site, Tim saw a significant increase in calls and bookings. StoryWorks now also manages Advantage Roofing’s social media and created a micro-marketing strategy designed to turn every booked job into three.

Since partnering with StoryWorks, Advantage Roofing’s sales have doubled — and Tim finally has a marketing system that works.