FREE WEBINAR: StoryBrand Meets Strategy: How to Market with Clarity and Intention.

November 12, 2025 10:00 AM (CST)

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Advantage Roofing

In March 2025, Advantage Roofing’s CEO and founder, Tim Mallory, reached out to StoryWorks after downloading our free Website Wireframe. He was frustrated. Despite investing thousands of dollars in SEO, his website just wasn’t generating calls or leads.

During our first conversation, Tim said, “It just isn’t working.” After digging into his site and marketing, we discovered something surprising — his SEO was working. The problem was his website. It had a 98% bounce rate, which meant people were visiting but leaving almost immediately. Something on the homepage was turning potential customers away.

We scheduled a half-day Strategy Session to understand his business better. Together, we clarified his message, identified his ideal clients, and rewrote his homepage to tell the story of a worried homeowner searching for a roofing company they could trust.

Once the messaging was clear, we completely refreshed his existing website — keeping the SEO value he’d already paid for while making it far more effective. We also added a lead generator and an automated email sequence to turn traffic into leads.

The results came fast. Within weeks of launching the new site, Tim saw a significant increase in calls and bookings. StoryWorks now also manages Advantage Roofing’s social media and created a micro-marketing strategy designed to turn every booked job into three.

Since partnering with StoryWorks, Advantage Roofing’s sales have doubled — and Tim finally has a marketing system that works.

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Back To StoryBrand Website Examples

Tim Yates, Founder & Certified StoryBrand Guide & Coach

StoryBrand Website Examples

A Website That Works Starts With a Clear Plan

Most business owners come to us looking for a new website—but what they really need first is a clear strategy.

At StoryWorks, we’ve seen how frustrating it is to pour time and money into a site that doesn’t perform. That’s why every great website begins with a plan—your message, your SEO, your strategy—then design. Since 2020, we’ve helped hundreds of businesses do just that.

Before you jump into design, schedule your free 45-minute Marketing Checkup. Let’s make sure your next website becomes the growth engine your business deserves.

Free 45-min Call To Get The Clarity You Need

Your 3-Step Plan For Marketing Results

Schedule a Free Marketing Checkup

Book your 45-minute session to review your marketing, identify what’s working, and pinpoint opportunities for growth.

Build Your Strategy-First Plan

We’ll uncover gaps, clarify your message, and design a clear plan that connects your marketing to your business goals.

Scale and Celebrate!

Enjoy measurable results, consistent growth, and the peace of mind that comes from knowing your marketing finally works.

Schedule Free Call

Free 45-min Call To Get The Clarity You Need

Book a Free Marketing Checkup

Feeling stuck or unsure what to do next with your marketing?

You are not alone.

During this Free 45-Minute Marketing Checkup, we’ll talk through your current marketing efforts and walk through the Hero’s Journey (your customer)—helping you uncover blind spots, find clarity, and take confident steps toward real business growth.