Storybrand SEO

Elevate Your Brand with StoryBrand SEO – Local and National Strategies

Unlock the Power of StoryBrand SEO to Dominate Local Markets and Expand Your Reach Nationally. Drive Traffic, Conversions, and Success Today!

Rank Higher With Improved Website Health

The sites Google ranks have a health score of 92% or better.

Know which keywords will produce the most results

Know what words will attract your ideal clients.

Gain more traffic and make more sales

If they can’t find you they can’t buy from you.

The problem

You need more of your ideal clients to find your website, but…

  • Your website isn’t getting the traffic you deserve
  • You don’t know how to gain more visitors
  • You’ve tried SEO before but didn’t get results
  • You’re not sure how to get it done

Investing in a website that doesn’t get web traffic is frustrating.

We think you deserve more customers, and you know what? They deserve to find you too!

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Why is Storybrand SEO important to you as a business owner?

According to Google, 90% of all websites that exist on the internet today get ZERO organic traffic.

The 10% of websites that DO get organic traffic have invested in SEO. 

The reality is there are 3 Billion websites on the internet today and unless you take the steps to identify your ideal clients, then optimize your website to attract them and help Google know you exist, your future clients will never be able to find you.

This is why it is important for you as a small business owner or non-profit to invest into Storybrand SEO for your website.

Here at StoryWorks we not just SEO experts, we’re Storybrand SEO experts that can help you gain the most traction from your Storybrand website to attract your ideal clients and drive them to your website.

Our website traffic and sales increased drastically almost from the moment our new site went live. It was as though someone just flipped a switch!

Jeff Baker

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We Offer Both Local & National Storybrand SEO Services

Local and National SEO Management Starting As Low As $999 per month

Click on item to learn more about each SEO service and why it’s important for your business or non-profit

Services Include:

Title Tags

A title tag is a crucial HTML element that helps search engines understand the topic of a web page and significantly influences its ranking and visibility in search engine results.

If your website doesn’t have good title tags that tell what each page is about, it might hurt your chances of showing up in search engines. Title tags help search engines understand your content, and they’re the first thing people see in search results. If you don’t have them, your site might not appear as high up in searches, and people might skip over it for other sites that explain what they offer better.

GBP Posts

GBP (Google Business Profile) Posts are updates that businesses can publish directly on their Google Business Profile, like events, offers, and new products, which help engage customers and improve the visibility of their profile in local search results.

Not utilizing GBP Posts could mean missing out on a valuable channel to engage with potential customers and inform them about your latest news and offers. These posts can appear in Google Search and Maps, giving businesses a chance to showcase what’s new and to encourage interaction. Without regular updates through GBP Posts, businesses may not fully capitalize on the opportunity to connect with their audience and boost their local SEO.

Link Building

Link building is the SEO practice of acquiring hyperlinks from other websites to your own, which is essential for improving search rankings and driving referral traffic, as search engines use links as a signal of content quality.

If you overlook link building, your website may miss out on the SEO benefits of a robust backlink profile. Quality backlinks from reputable sites signal to search engines that others endorse your content, which can boost your site’s authority and rankings. Without a proactive link-building strategy, your site’s ability to rank well in search results and attract visitors could be compromised, potentially ceding ground to competitors with stronger link profiles.

Backlink Audits

A backlink audit is the process of reviewing the links that point to your website from other websites, which is crucial for SEO as it helps identify and disavow harmful links and strategize for better link-building.

If you neglect conducting backlink audits, you might not catch potentially damaging links that could harm your site’s SEO credibility. Regular backlink audits ensure that your site maintains a healthy link profile, necessary for strong search engine rankings. Without this, your site could be penalized by search engines for poor quality links, making it harder to rank well and be found by potential visitors.

Internal Linking

Internal linking is an essential practice of creating links between pages on the same website, which helps search engines index your site more effectively and can improve your site’s structure and ranking in search results.

If your website doesn’t utilize strong internal linking, it can weaken your SEO efforts. Internal links connect your content and give search engines an idea of the structure of your website. They define the hierarchy of your website and help users navigate through your site. Without them, your site’s individual pages may rank lower, and users might find it harder to move from page to page, potentially turning to competitors with more user-friendly sites.

Google Analytics

Google Analytics is a comprehensive tool that tracks and reports website traffic, offering insights into user behavior and interaction, which can be pivotal for optimizing a website’s SEO and enhancing its performance in search results.

Neglecting the use of Google Analytics can be a missed opportunity for improving your website’s SEO. It provides detailed data about how people find and use your site, which pages they visit, and how long they stay. This information is vital for making informed decisions to boost your website’s presence in search results. Without it, you might not understand your audience well enough, potentially causing your site to lag behind others that are more aligned with their users’ needs.

GBP Optimizations

GBP (Google Business Profile) Optimizations are enhancements made to a company’s Google Business Profile to improve its visibility and attractiveness in Google’s local search results, which is vital for local SEO and attracting nearby customers.

Failing to optimize your Google Business Profile can result in lower visibility in local searches, impacting your ability to attract local customers. A well-optimized GBP includes up-to-date information, relevant keywords, customer reviews, and photos that help your business stand out in local searches. Without these optimizations, your business might not appear prominently when potential customers search for local services or products, giving an edge to competitors who have optimized their profiles.

Schema Markup

Schema markup is a code that you put on your website to help search engines return more informative results for users, enhancing your site’s visibility and click-through rates in search engine results pages (SERPs).

Overlooking schema markup can result in missed opportunities to stand out in SERPs, as it allows you to provide search engines with detailed information which can be displayed in rich snippets. These rich snippets can significantly improve how your page appears in search results, potentially increasing click-through rates. Without schema, your website may not fully capitalize on all available search features, potentially yielding less traffic compared to sites that use markup effectively.

Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results, providing valuable insights into your site’s performance.

Not using Google Search Console can leave you blind to how your site appears and performs in search results, missing out on critical data about your search traffic, ranking, and how Google crawls and indexes your site. This service is key for understanding and improving your SEO strategy. Without it, you may not detect website errors, security issues, or opportunities for optimization, which can hinder your site’s visibility and user experience.

GBP Management

Google Business Profile (GBP) Management is the ongoing process of updating and optimizing a business’s profile on Google to enhance its visibility and engagement with customers in Google Search and Maps.

Failure to actively manage your GBP can result in outdated information, missed customer interactions, and reduced local search presence. Regular management includes updating business hours, responding to reviews, and posting updates, which helps maintain accuracy and relevance. Without this, businesses risk providing a poor user experience and may fall behind in local search rankings, giving an advantage to competitors who keep their profiles well-managed and current.

Meta Descriptions

Meta descriptions are short summaries of web pages’ content that appear below the title in search engine results, playing a crucial role in SEO by influencing click-through rates and user engagement.

Neglecting meta descriptions can lead to less compelling search listings, which may decrease the likelihood that users will click on your site. These snippets, while not directly affecting rankings, are key to enticing users to choose your page over others by providing a clear idea of what to expect on your site. Without well-crafted meta descriptions, your web pages might not stand out in search results, potentially leading to lower traffic and engagement.

Keyword Research

Keyword research is the process of identifying terms and phrases that people use in search engines, which is fundamental for SEO as it informs content strategy and helps align web pages with potential search queries.

If you skip keyword research, you risk creating content that doesn’t match what your audience is searching for, making it hard for them to find you online. This research underpins a targeted SEO strategy, ensuring your website appears to the right people at the right time. Without it, you may miss out on valuable traffic and engagement opportunities, allowing competitors who have done their keyword homework to dominate the search landscape.

Data Aggregators

Data aggregators are services that collect and compile information from various sources, often used in SEO to distribute business listings across the web, enhancing a brand’s consistency and visibility in search results.

Neglecting to manage your information with data aggregators can lead to inconsistent business listings and missed opportunities in SEO. These aggregators feed your information to multiple directories, improving the chances that your business will be found in local searches. Without accurate and consistent listings through these services, your business may not appear as reliable or as widespread in search results, compared to competitors who use data aggregators effectively.

Content Distribution

Content distribution is the strategy of sharing and promoting content across various channels and platforms to increase visibility, drive traffic, and engage audiences, an integral part of amplifying a brand’s reach and SEO efforts.

Ignoring content distribution can result in underexposure of your content and limit your reach, as SEO not only relies on content creation but also on how that content is shared and who sees it. Effective distribution ensures your content reaches a wider audience, boosts engagement, and signals relevance to search engines. Without a solid distribution plan, even high-quality content may remain unseen and underutilized, hindering potential growth and audience development.

Media Rooms

Media rooms, also known as press rooms, are dedicated sections on a website where businesses publish and share press releases, news, articles, and multimedia content, aimed at providing information to journalists and the public.

Without a media room, a business can miss a centralized hub for showcasing its achievements, news, and press materials, which can limit media coverage and public engagement. A well-maintained media room can improve a brand’s visibility, support SEO with fresh content, and serve as a go-to resource for media professionals, enhancing the company’s overall online presence and authority.

Local Listings

Local listings are entries in online directories and maps that display information about businesses, such as location, hours, and services, which are key to local SEO and helping customers find businesses in their area.

If you ignore your local listings, your business might not show up correctly—or at all—in local searches, making it harder for customers to find you. Accurate and optimized local listings can improve your visibility in search results, drive foot traffic, and increase credibility. Without attention to these listings, you risk offering outdated or incorrect information, potentially losing customers to competitors with more accurate and accessible local presence.

On-page Audits

On-page audits are thorough evaluations of individual web pages to ensure they are optimized for search engines, covering aspects like content quality, HTML tags, and internal linking, crucial for enhancing SEO performance.

Neglecting on-page audits can result in overlooked SEO issues and missed optimization opportunities on your website. These audits help identify areas for improvement that can boost search rankings and user experience. Without regular on-page audits, your website may suffer from suboptimal performance in search results, leading to lower visibility and engagement compared to competitors who regularly refine their on-page elements.

Technical Audits

Technical audits assess the technical aspects of a website’s SEO, scrutinizing factors like site speed, mobile-friendliness, and security, which are essential for search engine rankings and user experience.

Overlooking technical audits can lead to unnoticed problems that hinder your website’s performance in search rankings and user satisfaction. These audits are crucial for identifying and fixing issues that could negatively affect your site’s visibility and functionality. Without them, you might not spot technical flaws that impact your site’s ability to be crawled and indexed effectively, giving competitors with technically sound websites a significant advantage.

Content Creation

Content creation involves producing engaging, relevant, and valuable information tailored to your audience, which is fundamental for driving traffic, engaging visitors, and improving SEO rankings.

If you don’t invest in content creation, your website may struggle to attract and retain visitors, as fresh and relevant content is a key driver for both user engagement and search engine rankings. Without a steady stream of quality content, your site’s relevance and authority may diminish over time, making it less likely to appear in top search results and reducing the opportunities to connect with your audience.

Reporting Dashboard

A reporting dashboard is a data visualization tool that aggregates and displays metrics and key performance indicators (KPIs) pertaining to various aspects of a business’s online presence, crucial for monitoring and strategizing SEO efforts.

Neglecting to use a reporting dashboard can mean missing out on actionable insights and oversight of your SEO progress. Dashboards provide a clear view of performance trends and data-driven guidance for decision-making. Without one, it can be challenging to track the effectiveness of SEO strategies and to make informed adjustments, potentially leading to suboptimal online performance and a lack of direction in your digital marketing efforts.

Guest Posts

Guest posts are articles written by you and published on other websites, which serve as a method to reach new audiences and gain backlinks, playing a significant role in content marketing and SEO strategies.

Neglecting the opportunity to write guest posts can mean missing out on valuable backlinks and exposure to broader audiences. These posts can drive referral traffic and enhance the authority of your website, as well as provide networking opportunities within your industry. Without leveraging guest posting, your content might not achieve its full potential reach, and your website’s ability to rank in search engine results could be limited.

Some of the companies we’ve helped with SEO Services:

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CLEAN IOWA
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The Plan

Three Steps to Get The Storybrand SEO You Need To Grow

1.

We do an SEO audit

We will run a 40-point SEO audit to determine the health of your website.

2.

We set an SEO Roadmap

Based on your SEO audit, we’ll build an SEO roadmap of action items.

3.

We Grow Your Business

We build a hard-working website, backed with data and metrics, to grow your business.

StoryWorks Q & A

Common Questions Asked About Storybrand SEO

What is search engine optimization (SEO) and why is it important?

So why is SEO important to you as a small business owner?  To help explain let’s use the example of someone who has been certified in the Storybrand Framework and is wanting to grow their business.

Imagine you’re a Certified StoryBrand Guide, and you want more clients to discover and hire your services. SEO, which stands for “Search Engine Optimization,” simply means improving your online presence to make it easier for people to find your expertise in guiding businesses through the StoryBrand framework.

If you were a Certified Storybrand Guide, here’s why SEO would be important for your business:

1. Increased Visibility:With good SEO, your website can appear higher in Google’s search results. It’s similar to being featured prominently in a bookstore when someone looks for books on “StoryBrand marketing.” This means more people will notice your services.

2. Attracting the Right Clients: SEO helps you connect with businesses actively seeking guidance in using the StoryBrand framework. If a company searches for “Certified StoryBrand Guide,” and your website is well-optimized, they’re more likely to find and contact you.

3. Cost-Effective Marketing: SEO is often more cost-effective than traditional advertising methods. Once you’ve optimized your website, you don’t have to pay for each person who visits it. It’s like gaining referrals from satisfied clients without additional expenses.

4. Building Trust and Credibility: When your website ranks high on Google, businesses tend to trust your expertise more. It’s similar to having renowned business authors endorse your StoryBrand guidance – it builds credibility.

5. Competitive Edge: Other StoryBrand Guides are also competing for clients. If you excel in SEO, you can compete effectively, even against guides with bigger budgets.

6. Local Clients: If you offer your StoryBrand guidance services in a specific location, SEO can attract local businesses. It’s like ensuring that local companies know about your expertise in implementing the StoryBrand framework.

7. Learning and Growth: SEO tools provide insights into what works and what doesn’t. It’s similar to receiving feedback from your clients, helping you improve and expand your skills as a Certified StoryBrand Guide.

8. Long-Term Success: SEO isn’t a one-time effort; it’s an ongoing strategy. Like continually improving your ability to guide businesses through the StoryBrand process, consistent SEO can lead to long-term growth and success in your consulting practice.

In summary, SEO is crucial for Certified StoryBrand Guides because it helps you increase online visibility, connect with the right clients, save money on advertising, build trust, stay competitive, attract local clients, gain insights, and achieve long-term success in your consulting practice. It’s like having a powerful tool to grow your business and help more companies tell their brand stories effectively using the StoryBrand framework.

What is an SEO audit?

An SEO audit is a comprehensive evaluation of a website to assess its search engine friendliness and to identify areas of improvement to enhance rankings and online visibility.

Skipping an SEO audit can leave critical website issues undetected, potentially causing poor search rankings and decreased traffic. Regular audits help to ensure that a website adheres to best practices for search engine optimization and is competitive within its online landscape. Without this assessment, a website may not be fully optimized for search engines, leading to lost opportunities for higher visibility and engagement.

How long does it take for SEO changes to take effect?

The time it takes for SEO changes to take effect can vary, but generally, initial changes may be observed within the first two to three months. More significant improvements, especially achieving higher rankings on search results pages, could take six months to a year or more. These timeframes are influenced by a variety of factors, including the website’s age, size, content quality, technical SEO, and the competitive nature of the industry. Specific SEO actions, like optimizing a Google Business Profile, can have more immediate effects. However, SEO is an ongoing process that requires continuous effort to see sustained results.

Here at StoryWorks, we’ve identified a trend that we like to call ‘Three, Six, and Ten.’ Through our experience with various clients, we’ve observed that SEO results typically start to show movement at the three-month mark. As strategies take hold and search engines recognize the enhancements, we see another notable improvement at six months. Then, at the ten-month milestone, our clients often experience another substantial increase in their SEO performance. While every client’s journey is unique, ‘Three, Six, and Ten’ has emerged as a common trajectory of success in our SEO endeavors.

What is the difference between SEO and PPC?

SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two different strategies used for increasing visibility online, but they work in fundamentally different ways:

SEO:
Organic Strategy: SEO is an organic search strategy. It involves optimizing your website and content to rank higher in search engine results pages (SERPs) for targeted keywords and phrases.

Long-Term Results: SEO typically takes longer to see results, as mentioned earlier, but it can provide sustainable long-term traffic.

Cost: There is no direct cost for clicks or impressions with SEO. However, there may be indirect costs associated with hiring SEO specialists or buying SEO tools.

Credibility and Trust: Organic listings often have more credibility with users and can receive more clicks than paid advertisements.

Unpredictable: Changes in search engine algorithms can affect your rankings, making the results somewhat less predictable.

Maintenance: It requires ongoing effort in content creation, site optimization, and staying up-to-date with SEO best practices.

PPC:
Paid Strategy: PPC is a paid advertising strategy where you pay a fee each time someone clicks on your ad. These ads are typically displayed at the top of search engine results and on partner websites.

Immediate Results: You can start a PPC campaign and begin getting traffic almost immediately after your ads are approved.

Cost: PPC costs can add up quickly because you are paying for each click. The cost per click can vary greatly depending on the competition for the keywords you are targeting.

Budget Control: You have control over your budget, scheduling, and targeting, which makes PPC very flexible and manageable.

Testing and Data: PPC provides quick feedback and data on the effectiveness of your ads, keywords, and user behavior.

Direct Traffic: PPC can drive traffic to specific pages or promotions and is effective for short-term campaigns.

Both SEO and PPC have their place in a digital marketing strategy, and many businesses find that using a combination of both approaches works best, as they complement each other. SEO can provide a solid foundation of organic traffic, while PPC can be used to target specific keywords more aggressively and gain immediate visibility in search engine results.

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