Expert Email Marketing Strategy That Delivers Results
Your story, automated and streamlined.
Turn leads into sales
Turn interested people into buyers with automatic, smart emails.
Automated emails do the work, so you have more time.
Send emails that matter to people based on what they like.
Trying to sell to a cold lead is like asking someone to marry you on a first date
Selling to cold leads is challenging because they don’t know your business well yet and probably aren’t ready to buy. Like asking someone to marry you on the first date, it’s too soon! They need to learn who you are, trust what you’re saying, and see why your product is worth it. This process takes time.
This is why a StoryWorks email marketing strategy using an automated Storybrand email sequence can help you shine.
Each email is like a friendly chat over coffee, warming up leads by sharing stories, tips, and helpful information, little by little, about your product or service. Your email campaign will help build the relationships, making leads warmer day by day. When it’s finally time to sell, they’re not cold strangers anymore—they’re informed, they trust you, and they’re more likely to say ‘yes’ to what you’re offering.
A StoryWorks automated email sequence is the best way to turn cold leads into hot sales.
Three steps to transform your marketing.
Let's talk about your business
Describe for us your ideal situation when it comes to your marketing.
We custom build your email campaign
We craft client-focused copy, develop your email campaign strategy, and then build a custom email campaign to meet your needs.
Watch Your Business Grow
You’ll have hassle-free marketing that delivers and you can get back to doing what you love.
Our website traffic and sales increased drastically almost from the moment our new site went live. It was as though someone just flipped a switch!
Clients who trust us
StoryWorks Q & A
How effective are automated email campaigns at converting leads?
Automated email campaigns are really good at turning people who might buy something into people who do buy something. They keep reminding your potential customers about how great your product or service is by sending them emails that match what they’re interested in. If you know what your customers like and you send emails that talk about that, they’re more likely to listen and buy from you. These emails are great because they show up at just the right time, making it easier for someone to decide to buy when they’re ready.
Why isn’t my newsletter an effective lead generator?
Offering a newsletter may not be as effective as providing helpful information to solve a problem because:
1. Specific Value: A newsletter is often seen as general information that might not address a specific issue a visitor has. In contrast, targeted content like a how-to guide directly solves a problem, providing immediate value.
2. Urgency and Relevance: People are more likely to engage with content that offers a solution to a pressing problem they are experiencing now, rather than a newsletter that may contain various topics over time.
3. Perceived Commitment: Subscribing to a newsletter can feel like a long-term commitment to receiving regular emails, which might not be appealing to all visitors. A one-time resource download is a lower commitment.
4. Information Overload: Many users are already overwhelmed with emails and might be reluctant to subscribe to another newsletter. However, a single piece of helpful content is less of a burden.
5. Lead Quality: Someone downloading a specific guide is often further along in the buyer’s journey, signaling a higher interest or a more immediate need compared to someone who casually subscribes to a newsletter.
Providing solutions to problems not only offers immediate gratification to users but also positions the business as an expert in their field, enhancing trust and the likelihood of conversion.
What’s the purpose of an automated email campaign?
The purpose of an automated email campaign following a lead generator is to nurture leads, build a relationship with potential customers, and guide them through the buying journey. Automated emails provide relevant information, offer value, and keep the brand at the forefront of the recipient’s mind. They aim to convert leads into customers by consistently engaging them, addressing their needs or interests, and encouraging them to take action, such as making a purchase or requesting more information. This process helps in efficiently moving leads down the sales funnel, increasing conversion rates, and improving customer engagement.
What is a Storybrand Email Sequence?
A StoryBrand Email Sequence is a strategic approach to email marketing that leverages the principles of the StoryBrand framework, a popular marketing methodology developed by Donald Miller. This framework is centered around the idea of clarifying your brand’s message and positioning your customer as the hero of a story, with your brand playing the role of a guide to help them overcome challenges and achieve their goals.
In the context of email marketing, a StoryBrand Email Sequence involves crafting a series of emails that guide potential customers through a journey, using storytelling techniques to create a compelling narrative. The sequence typically begins with an introduction to a problem or challenge that the target audience is facing. This is followed by presenting the brand as a guide that understands their struggles and has a plan to help them succeed.
Each email in the sequence builds on this narrative, offering valuable content, insights, or solutions that align with the reader’s needs and interests. The sequence may include elements like testimonials or success stories to build trust, tips or advice related to the customer’s problem, and clear calls to action that guide the reader to the next step, whether it’s making a purchase, signing up for a service, or engaging with more content.
A key aspect of a StoryBrand Email Sequence is its focus on simplicity and clarity. The emails are designed to be easily understood, avoiding industry jargon and focusing on how the brand can help the customer, rather than on the brand itself. This customer-centric approach aims to build a relationship with the audience, increasing engagement, trust, and ultimately, conversions.
By effectively using a StoryBrand Email Sequence, businesses can create a more personalized and impactful email marketing strategy that resonates with their audience and drives results.
What is a lead generator?
Why isn't my newsletter an effective lead generator?
What's the purpose of an automated email campaign?
What is a Storybrand Email Sequence?
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