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You already have a website for your business; the problem is, it’s just not working.
Working as Storybrand Certified Guide for the past 4 years has allowed me to speak with many small business and non-profit leaders each week.
And when asked about their current website their answer always includes a BIG BUT!
“Yes, I have a website, BUT“… and then their problem begins to unfold.
- It’s not very good. I needed to save money, so I built one myself.
- I just got something up because I needed some a web presence.
- It doesn’t do what I need it to do.
- It’s not generating the leads I need.
- No one comes to it or sees it?
- I just don’t get business from my website.
- I’m embarrassed by it, so I don’t share it.
Do these problems sound familiar?
If you are ready to upgrade your web presence, the best thing you can do is hire an experienced and certified Storybrand Web Designer.
In this article, we’ll discuss why you should consider hiring a Storybrand Certified Web Designer and how they can help you transform your web presence.
We’ll also discuss the Storybrand Framework, review some Storybrand Website Examples, and then I’ll provide you with the step-by-step process you can expect when working with Tim at StoryWorks Website Design & Marketing, where for the past 4 years, Tim has worked as a Certified Storybrand Guide and has helped small business and non-profit leaders to finally build and own a website that is a repeatable and dependable marketing system, designed to generate leads for their business 24/7. So they can stop worrying about their website and marketing and have the time they need to get back to doing what they love.
So what is Storybrand Web Design?
Storybrand Web Design is a technique and layout for designing effective and engaging websites that draw in customers and leads. It is based on Donald Miller’s Storybrand Marketing Framework, a proven system for crafting compelling stories that resonate with customers. A Storybrand Certified Web Designer is a web designer trained in the Storybrand Framework with the knowledge and skills to create an effective Storybrand Website.
Note: Storybrand Certified Guide Tim Yates received his training from Donald Miller, Dr. JJ Perterson, and Amy Sunshine Hawkins in Nashville, Tennessee, in February 2020. Tim is now in his fourth year of working as a Certified Storybrand Guide.
Benefits of Hiring a Storybrand Certified Web Designer
When you hire a Storybrand Certified Web Designer, you can be sure that your website will be designed according to the principles of the Storybrand Framework. This means that your website will be effective and engaging, helping you to attract and convert more customers.
A Storybrand Certified Web Designer will also be able to customize your website to match your brand, ensuring that your website is consistent with your brand’s message and values.
Your Storybrand website, created by Tim at StoryWorks, is also built on a proven SEO strategy using keyword optimization (SEO), so your website appears more prominently in search engine results, ensuring that your website is seen by more of your potential customers.
Finally, hiring a Storybrand Certified Web Designer such as Tim Yates will enable you to create a website that is easy to navigate. Making it easier for customers to find the information they are looking for and reducing customer frustration while increasing customer satisfaction.
Storybrand Framework and Examples
The Storybrand Framework is a proven system for creating compelling and engaging stories that resonate with customers. Based on the principles of storytelling, the Storybrand Marketing Framework helps you create a story for your business with a clear beginning, middle, and End.
The Storybrand Framework consists of seven parts (SB7): the Hero’s Journey, the Hero’s Problem, the Guide, the Plan, the Call to Action, the Promise, and the End. Each of these parts helps to create an effective story that resonates with customers.
When you hire a Storybrand Certified Web Designer, they will be able to create a website that is designed according to the principles of the Storybrand Framework. To give you an idea of how the Storybrand Framework works, let’s take a look at some Storybrand Website Examples.
One great example of a Storybrand Website is AdvisorMax.com.
On this website, the Hero’s Journey is clearly defined. To “Get in front of high-quality prospects to take your business to the next level.”
The Hero’s Problem is spelled out:
We know you want to be a successful advisor, but…
- You can’t seem to get in front of the high-quality prospects you need.
- You waste a lot of time and money following after bad leads.
- You don’t really know how to run an office.
- You feel stuck and don’t know what to do.
It can be frustrating when you see others succeed, but you can’t seem to reach that level of success yourself.
We get it. We know you work hard, and we believe you should get the rewards you deserve.
The Plan is “Three Steps To Building The Business Of Your Dreams”
And the Call to Action is to “Apply Now.”
The Promise is that the reader will be able “get the help they need to take their business from good to great.”
Another example of a Storybrand Website is the Marketing Made Simple website. The Hero’s Journey is the reader’s journey from confusion to clarity. The Hero’s Problem is their confusion about marketing, and the Guide is the Marketing Made Simple team. The Plan is the Marketing Made Simple Framework, and the Call to Action is to purchase the team’s book. The Promise is that the reader will be able to understand and implement marketing, and the End is the reader’s success in marketing.
View Marketing Made Simple Profile for Certified Guide Tim Yates
Crafting Your Storybrand Website
Now that you have an idea of how the Storybrand Framework works, it’s time to build your own Storybrand website.
Here is the step by step process we use at StoryWorks Website Design and Marketing –
Step 1: Clarify Your Message with the Storybrand Marketing Framework
The first step in crafting your Storybrand Website is to clarify your message with the Storybrand Marketing Framework. This means that you need to decide on the Hero’s Journey, the Hero’s Problem, the Guide, the Plan, the Call to Action, the Promise, and the End. It’s important to make sure that all of these elements are clear and consistent with your brand’s message and values, and with the help of a Storybrand Certified Guide, you can do just that.
At StoryWorks, we clarify your message during a 90-minute Zoom meeting we call a StoryWorks Discovery Session. During this online meeting, we will walk through the Storybrand Marketing Framework and begin clarifying your marketing message.
If you want to learn more, I invite you to click here to learn more about a StoryWorks Discovery Session.
Step 2: KeyWord Research To Identify the Keywords Your Ideal Clients Use When Searching For Someone Like You.
The next step is to do keyword research for your business or non-profit. This involves researching the keywords your ideal customers use when searching for someone like you. This will help you create a website optimized for SEO and make it easier for your ideal customers to find you.
The last questions we ask in a StoryWorks Discovery Session are:
- If someone searched on Google for you, what search terms would they type in?
- Who are your competitors? Who do you think is taking your clients?
Tim Yates then works to find the best and potentially profitable keywords to capture to drive the most traffic from your ideal clients to your website.
Click here for more information about getting your business’s StoryWorks Keyword Research Report.
Step 3: Create a clear, compelling, and beautiful website that motivates your browsers to become buyers.
Once you have clarified your message and identified your ideal customers’ keywords, it’s time to create a clear, compelling, and beautiful website. This means you need to create a website that is easy to navigate, has an engaging design, and is optimized for SEO. Plus, ensure your website is also optimized for conversions. This means that your website should be designed in such a way that it encourages visitors to take action.
Step 4: Set in motion a system that captures emails, generates leads, and consistently grows your email list.
Once you have created an optimized website for conversions, it’s time to set up a system to capture emails, generate leads, and build your email list. This can be done by creating an opt-in email form, creating a lead magnet, and setting up an automated email sequence. This will help ensure your website generates leads and builds your email list.
Step 5: Feed The Funnel: Leveraging SEO, Social Media, and Content Blogging to create a repeatable and dependable sales machine.
The final step is to do what we call here at Storyworks and that is feed the funnel. This means using SEO, social media, and content blogging to create the repeatable and dependable sales machine you need.
Imagine having a system in place that you can predict and know how much website traffic you will have each month, know how many leads you can expect to capture each month, and begin to have predictable sales.
It’s results like that why our customers here at StoryWorks have called out Storybrand Sales Funnel a “Sales Machine.”
To build your own sales machine, you need to ensure that you have a healthy and optimized website for SEO, that you are actively engaging with your audience on social media, and that you are creating engaging and informative content.
Conclusion – How to Transform Your Web Presence with a Storybrand Certified Web Designer
In conclusion, hiring a Storybrand Certified Web Designer, such as Tim Yates can help you to transform your web presence. A Storybrand Certified Web Designer will be able to create a website that is designed according to the principles of the Storybrand Framework, optimized for SEO, and designed to convert visitors into customers.
If you want to upgrade your web presence and create an effective and engaging website, consider hiring a Storybrand Certified Web Designer.
They will be able to help you craft a website that resonates with your customers and encourages them to take action.
So, if you’re ready to take your web presence to the next level, then why not schedule a call with a Storybrand Certified Web Designer Tim Yates today?
He will be able to help you craft an effective and engaging website that will help you to attract and convert more customers.
By hiring a Storybrand Certified Web Designer, you can be sure that your website will be effective, engaging, and optimized for SEO. This will help you to attract more customers and leads and will help to ensure that your website stands out from the crowd.
So, what are you waiting for? Schedule a call with a Storybrand Certified Web Designer today and start transforming your web presence!
