The Storybrand Framework

Clarify Your Message So Your Customers Will Listen

As seen in Donald Miller’s Best Selling Book, “Building a Storybrand: Clarify Your Message So Your Customers Will Listen.”

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1

Have a clear and compelling message

Identify and use the words that will resonate with your customers.

2

Have confidence in what you say within your marketing

When designing a webpage, lead generator, email or a complete sales funnel use the words you know will work.

3

Increase leads, conversions, and sales

See your sales increase when your customers understand that you are the solution to their problem.

The problem

Why is it so difficult to talk about your own business?

One of the greatest struggles as a small business owner is knowing what to say when talking about your business? You need a marketing message that will capture the attention of your ideal client’s and then compel them to do business with you, but finding those words is hard.

We know you’ve worked hard to build your business and think you deserve the right words to share what you do.

We want to help you find those words.

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How To Tell Your Story1
Unlock the Power of Storytelling:  Free Email Mini-Series

Join our Email Mini-Series at StoryWorks Marketing to master storytelling in your marketing. Each email offers practical insights into the Storybrand SB7 framework, helping you shape a compelling a message using the Storybrand framework. You’ll learn to position your brand effectively and connect deeply with your audience. Ideal for small business owners and marketers, this series is a step towards impactful storytelling. Sign up for this transformative journey today!

You want words that will grow your business

We use the Storybrand framework

to help you find those words

One of the biggest challenges in creating a a website or marketing for your non-profit or small business is knowing what to say.

For years we watched our clients struggle with this problem, until we discovered the Storybrand framework.

Today, we use the Storybrand Marketing Framework SB7, introduced by Donald Miller in his best-selling book “Building a Storybrand: Clarify Your Message So Your Customers Will Listen” to clarify your message, identity and define your ideal clients and discover the words to say. Words that will resonate and captivate their minds and hearts and compel them to take action.

Take your first step towards clarity and book a time with a Storybrand Guide for a Storybrand Brandscript Starter Pack.

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 The 3 Ways to Help You Find The Words to Say

Storybrand Coaching

$350

Are you a DIY kind of person? Elevate your brand with Storybrand Coaching. We guide you in simplifying complex ideas into compelling narratives that resonate with your audience and make your brand unforgettable. Transform your marketing with a message that speaks directly to your customers’ hearts, and gives your brand the voice it deserves.

2

Brandscript Starter Pack

$999

Clarify your marketing message with a Storybrand Brandscript Starter Pack. Meet with a Storybrand Certified Guide for 60-minutes and receive a tailored Brandscript, an engaging Brand Story, and a catchy One-Liner. Craft a clear, compelling narrative that captures your brand’s essence and resonates with your audience to make your brand’s first impression a lasting one.

Storyworks Discover Session

$3,499

This 90-minute ZOOM strategy session is your all-in-one solution for a strong brand presence. Deliverables include all of the Storybrand Branscript Starter Pack, plus Storybrand SEO Keyword Research and Website Wireframe. Finally have the words to say, an SEO strategy in place so they will find you and a wireframe for your website that will give you the confidence you need that your website will work.

Our website traffic and sales increased drastically almost from the moment our new site went live. It was as though someone just flipped a switch!

Jeff Baker

Hyk Outdoors

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Storyworks Q & A

Common Questions Asked About Storybrand

What is the Storybrand Framework?

The StoryBrand Marketing Framework is a way for businesses to tell their story in a simple and effective way. It helps companies communicate their message to customers by using a storytelling approach. This framework was created by Donald Miller and introduced in his best-selling book, “Building a Storybrand: Clarify Your Message So Your Customers Will Listent,” and is based on the idea that your customers are the heroes of the story, not the company.

Why is it important for small business?

The StoryBrand Marketing Framework is particularly important for small business for several reasons:

1. Clarity and Simplicity: Small businesses often have limited resources and a smaller customer base. To make the most of their marketing efforts, they need a clear and simple message that quickly grabs the attention of potential customers. The StoryBrand framework helps small businesses distill their message into a concise and engaging narrative, making it easier for customers to understand what the business offers.

2. Customer-Centric Approach: Small businesses may not have the brand recognition or marketing budgets of larger competitors. The StoryBrand framework emphasizes putting the customer as the hero of the story, addressing their needs, problems, and desires. This customer-centric approach can help small businesses connect with their audience on a more personal level, fostering trust and loyalty.

3. Differentiation: In a crowded marketplace, it’s essential for small businesses to stand out. The StoryBrand framework encourages businesses to identify and communicate their unique value proposition effectively. By clarifying their message and focusing on what makes them different, small businesses can differentiate themselves from competitors.

4. Engagement and Conversion: Small businesses often rely on limited marketing resources, so it’s crucial to make every interaction with potential customers count. The StoryBrand framework helps businesses create compelling calls to action and success stories, increasing the likelihood of customer engagement and conversion.

5. Cost-Effective Marketing: Small businesses typically have tight marketing budgets, and wasting resources on ineffective marketing can be detrimental. The StoryBrand framework provides a cost-effective approach by guiding businesses to craft a more targeted and persuasive message, reducing the chances of wasted marketing dollars.

6. Scalability: As small businesses grow, they can continue to apply the StoryBrand framework to their marketing efforts. It’s a flexible approach that can evolve with the business, helping maintain a consistent and compelling message as the customer base expands.

In summary, the StoryBrand Marketing Framework is important for small businesses because it helps them communicate more effectively, engage customers, differentiate themselves, and make the most of their limited resources. By following this framework, small businesses can improve their chances of success in a competitive market.

What is the "Building a Storybrand: Clarify Your Message So Your Customers Will Listen" Book?

Building a Storybrand: Clarify Your Marketing Message So Your Customers Will Listen by Donald Miller“Building a StoryBrand: Clarify Your Message So Your Customers Will Listen” is a book written by Donald Miller. Published in 2017, the book outlines the StoryBrand Marketing Framework, which is a storytelling-based approach to marketing and messaging. The book aims to help businesses and organizations improve their communication strategies by crafting more effective and engaging messages that resonate with their target audience.

In the book, Donald Miller explains the principles of storytelling and how they can be applied to marketing and branding. He emphasizes the idea that customers should be the heroes of the story, not the businesses themselves. The book provides a step-by-step guide for businesses to clarify their message and create a compelling narrative that connects with customers on a deeper level.

The book provides practical examples, case studies, and exercises to help readers implement the StoryBrand framework in their own businesses. It emphasizes the importance of simplifying messages, using relatable and emotionally resonant storytelling, and guiding customers through a clear and logical path to engage with a business’s products or services.

“Building a StoryBrand” has been well-received by businesses and marketers looking to improve their messaging and branding strategies. It has become a popular resource for those seeking to create more effective marketing campaigns and connect with customers on a deeper level by telling compelling stories.

What Are The Storybrand 7 Steps?

The StoryBrand framework consists of 7 clear and important steps that help businesses communicate their message effectively. Imagine it like a recipe for creating a compelling story that connects with customers.

Let’s break down these 7 steps.

For Storyworks Website Design & Marketing, led by StoryBrand Certified Guide Tim Yates, a BrandScript is a foundational piece of their client marketing strategy. It serves to clarify the client’s message by defining the following elements:

1. The Character: This is the client’s customer, who should be the story’s hero. The BrandScript focuses on their wants and needs.

2. The Problem: This details the challenges or issues the character faces, which the brand will help to overcome.

3. The Guide: The brand positions itself as the guide, not the hero, offering solutions. This is where the brand’s expertise and empathy are communicated.

4. The Plan: The strategy or steps that the guide provides to help the character solve their problem.

5. The Call to Action: This encourages the character to engage with the plan to solve their problem.

6. The Success: It describes the positive results or benefits the character experiences by following the plan.

7. The Failure: It highlights the negative consequences the character might face if they do not follow the plan.

By using a BrandScript, Storyworks can help clients craft a clear, engaging, and effective marketing message that resonates with their audience by positioning the customer as the central figure of their narrative and the brand as the facilitator of their success story. This narrative-driven approach aims to make marketing more relatable and impactful.

What is a Storybrand brandscript?

A “Storybrand BrandScript” is a tool developed by Donald Miller and StoryBrand that uses the principles of storytelling to improve your marketing message. A Storybrand BrandScript outlines a brand’s message in a simple, narrative format. The StoryBrand framework, created by Donald Miller, suggests that every strong marketing message follows the structure of a story, and this structure should be clear and consistent across all of a brand’s marketing materials.

For Storyworks Website Design & Marketing, led by StoryBrand Certified Guide Tim Yates, a BrandScript is a foundational piece of their client marketing strategy. It serves to clarify the client’s message by defining the following elements:

1. The Character: This is the client’s customer, who should be the story’s hero. The BrandScript focuses on their wants and needs.

2. The Problem: This details the challenges or issues the character faces, which the brand will help to overcome.

3. The Guide: The brand positions itself as the guide, not the hero, offering solutions. This is where the brand’s expertise and empathy are communicated.

4. The Plan: The strategy or steps that the guide provides to help the character solve their problem.

5. The Call to Action: This encourages the character to engage with the plan to solve their problem.

6. The Success: It describes the positive results or benefits the character experiences by following the plan.

7. The Failure: It highlights the negative consequences the character might face if they do not follow the plan.

By using a BrandScript, Storyworks can help clients craft a clear, engaging, and effective marketing message that resonates with their audience by positioning the customer as the central figure of their narrative and the brand as the facilitator of their success story. This narrative-driven approach aims to make marketing more relatable and impactful.

What is a One-liner?

When using StoryBrand, a “one-liner” is a concise statement designed to clearly communicate what a business offers and how it benefits its customers, all in a short, and memorable statement. It’s a key component of the StoryBrand marketing framework, which is centered around the use of storytelling to connect with customers.

A one-liner is crafted to grab attention, convey the value of a product or service, and make a lasting impression on the audience. It typically includes:

  1. The Problem: Briefly addresses a specific problem that the target customer is experiencing.
  2. The Solution: Describes the product or service offered as a solution to that problem.
  3. The Result: Highlights the positive outcome that the customer can expect from using the product or service.

The goal of a one-liner is to encapsulate the essence of what the business does in a way that’s easy for anyone to understand and repeat, effectively serving as a mini-story of the brand. It can be used across various marketing materials and situations, from website headers to networking events, providing a consistent and compelling snapshot of the company’s value proposition.

How can I use a Brandscript for my own marketing?

A StoryBrand BrandScript, developed using Donald Miller’s StoryBrand framework, is a powerful tool for clarifying your business’s message and making your marketing more effective. 

 

Here are several ways you can use a BrandScript for your marketing efforts:

 

  1. Website Content: Use the BrandScript to guide the copy on your website. Ensure that your homepage clearly communicates your brand’s story, with a focus on how you help customers overcome their challenges and succeed.

 

  1. Email Campaigns: Tailor your email marketing to reflect the StoryBrand principles. Craft emails that position your customers as the hero and your brand as the guide, offering solutions to their problems.

 

  1. Social Media Marketing: Use the elements of your BrandScript to create engaging social media content. Share stories, testimonials, and content that aligns with the journey your brand facilitates for its customers.

 

  1. Advertising: Whether it’s online ads, billboards, or TV commercials, your advertising should reflect the story outlined in your BrandScript. Focus on the problem you solve, the success customers can achieve, and the call to action.

 

  1. Content Marketing: Develop blog posts, white papers, podcasts, and videos that align with your BrandScript. This content should help your audience overcome their challenges and perceive your brand as a helpful guide.

 

  1. Sales Materials and Presentations: Use the BrandScript to structure your sales materials and presentations. Clearly articulate how your product or service fits into the story of your potential customers and how it can lead them to success.

 

  1. Customer Service: Train your customer service team to understand and use the BrandScript. This ensures consistent messaging and helps build stronger relationships with customers.

 

  1. Internal Communication: Use the BrandScript to align your team with your brand’s story. This helps ensure consistency in how employees talk about the company and its products or services.

 

  1. Product Development: Keep your BrandScript in mind when developing new products or services. It should guide how you design solutions that fit into your customers’ stories.

 

  1. Networking and Partnerships: When engaging in networking or seeking partnerships, use the BrandScript to clearly communicate your brand’s value proposition and the story you’re telling.

 

Remember, the key to successfully using a BrandScript is consistency across all platforms and communications. It’s about embedding the story into every aspect of your business so it resonates with your audience and sets you apart in the market.

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