Building a Storybrand: Clarify Your Message So Your Customers Will Listen

Transform Your Brand with the Storybrand Brandscript Starter Pack

Create a marketing message that resonates with your ideal customer’s hearts.

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Increase Engagement

Have a narrative that aligns with your customers’ needs and desires, making your brand more memorable and appealing.

Improve Clarity and Consistency

Ensures that all marketing materials, from website content to advertising campaigns, communicate a cohesive and compelling message.

Increase Conversion Rates

When your customers clearly understand how your product or service solves their problems or improves their lives, they are more likely to make a purchase.

The problem

You need marketing that’s going to grow your business, but…

  • Your marketing message is unclear and confusing
  • You’ve tried to do it on your own and its just not working
  • You struggle knowing what to say

Why is it so hard to talk about your own business?

It shouldn’t be this difficult to have marketing that works.

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“It’s the words you use that is going to sell your product or service.”

Donald Miller, Creator of the Storybrand Brandscript

Certified Storybrand Guide, Tim Yates and Storybrand Creator, Donald Miller creator of the Storybrand Framework

Do you struggle knowing what to say when talking about your business?

Its because you’re too close. When you’ve worked, as hard as you’ve worked, to get your business where it is today. Every piece of your business has value. Which makes it hard knowing exactly what areas you should promoet.

You need an outsiders opinion.

With the help of a Certified Storybrand Guide you’ll know the words to say that bring value and help you to avoid confusion.

After completing this 75-minute Zoom session you’ll have:

  • A Storybrand Brandscript for your business.
  • A narrative brand story that shares how you help your customers and the benefits they will receive when doing business with you.
  • A compelling one-liner that causes the listner to lean in and want to learn more.

See what others like you have said

Haave

Gordon Haave

AdvisorMax.com

Sales & Marketing Expert/Chief Investment Officer

“The best thing about working with Tim was his guidance in using the Storybrand framework to help us to clarify and define our marketing message. As a result, I now have confidence in the story our marketing tells, which makes me feel fantastic and relieved. For the first time in my career, I am conveying a simple yet powerful message that leads the right prospects to raise their hands. So, yes, 100% I say you should hire Tim and Storyworks to help you with your website and marketing.”

laura garret

Laura Garret

Wanting to create a communications plan for our new products that would be simple and clearly connect with our consumers was overwhelming. However, after attending the two-day Storybrand Workshop and working with Tim, I am now Invigorated! As we walked through our brandscript, Tim was wise, patient, and BRIGHT! If you are searching for a marketing tool to create messaging for your product or service that your consumers will understand and create messaging that is simple, direct and problem and solution-oriented, I would recommend joining Tim at the next Storybrand Workshop.

Some of the companies we’ve helped

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Adora Logo
Smiles Are Wild Logo
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The Plan

Three steps to transform your marketing.

1.

Book a time for us to meet

We’ll meet at your schedule time and walk through the Storybrand Framework for your business.

2.

Clarify Your Marketing Message

We’ll help you discover your ideal clients and then help you discover the words to say that will help you grow your business.

3.

Finally have the confidence you need that your marketing will work

Use your brand story to tranform your marketing.

In need of a website wireframe, too? Schedule a Discovery Session instead.

Schedule Your Storybrand Brandscript Starter Pack

How To Tell Your Story1
Unlock the Power of Storytelling:  Free Email Mini-Series

Join our Email Mini-Series at StoryWorks Marketing to master storytelling in your marketing. Each email offers practical insights into the Storybrand SB7 framework, helping you shape a compelling a message using the Storybrand framework. You’ll learn to position your brand effectively and connect deeply with your audience. Ideal for small business owners and marketers, this series is a step towards impactful storytelling. Sign up for this transformative journey today!

Storyworks Q & A

What is the Storybrand Framework?

The StoryBrand Marketing Framework is a way for businesses to tell their story in a simple and effective way. It helps companies communicate their message to customers by using a storytelling approach. This framework was created by Donald Miller and introduced in his best-selling book, “Building a Storybrand: Clarify Your Message So Your Customers Will Listent,” and is based on the idea that your customers are the heroes of the story, not the company.

Why is it important for small business? (Read More)

The StoryBrand Marketing Framework is particularly important for small businesses for several reasons:

1. Clarity and Simplicity: Small businesses often have limited resources and a smaller customer base. To make the most of their marketing efforts, they need a clear and simple message that quickly grabs the attention of potential customers. The StoryBrand framework helps small businesses distill their message into a concise and engaging narrative, making it easier for customers to understand what the business offers.

2. Customer-Centric Approach: Small businesses may not have the brand recognition or marketing budgets of larger competitors. The StoryBrand framework emphasizes putting the customer as the hero of the story, addressing their needs, problems, and desires. This customer-centric approach can help small businesses connect with their audience on a more personal level, fostering trust and loyalty.

3. Differentiation: In a crowded marketplace, it’s essential for small businesses to stand out. The StoryBrand framework encourages businesses to identify and communicate their unique value proposition effectively. By clarifying their message and focusing on what makes them different, small businesses can differentiate themselves from competitors.

4. Engagement and Conversion: Small businesses often rely on limited marketing resources, so it’s crucial to make every interaction with potential customers count. The StoryBrand framework helps businesses create compelling calls to action and success stories, increasing the likelihood of customer engagement and conversion.

5. Cost-Effective Marketing: Small businesses typically have tight marketing budgets, and wasting resources on ineffective marketing can be detrimental. The StoryBrand framework provides a cost-effective approach by guiding businesses to craft a more targeted and persuasive message, reducing the chances of wasted marketing dollars.

6. Scalability: As small businesses grow, they can continue to apply the StoryBrand framework to their marketing efforts. It’s a flexible approach that can evolve with the business, helping maintain a consistent and compelling message as the customer base expands.

In summary, the StoryBrand Marketing Framework is important for small businesses because it helps them communicate more effectively, engage customers, differentiate themselves, and make the most of their limited resources. By following this framework, small businesses can improve their chances of success in a competitive market.

What is the “Building a Storybrand: Clarify Your Message So Your Customers Will Listen” book?

“Building a StoryBrand: Clarify Your Message So Your Customers Will Listen” is a book written by Donald Miller. Published in 2017, the book outlines the StoryBrand Marketing Framework, which is a storytelling-based approach to marketing and messaging. The book aims to help businesses and organizations improve their communication strategies by crafting more effective and engaging messages that resonate with their target audience.

Read More

In the book, Donald Miller explains the principles of storytelling and how they can be applied to marketing and branding. He emphasizes the idea that customers should be the heroes of the story, not the businesses themselves. The book provides a step-by-step guide for businesses to clarify their message and create a compelling narrative that connects with customers on a deeper level.

The book provides practical examples, case studies, and exercises to help readers implement the StoryBrand framework in their own businesses. It emphasizes the importance of simplifying messages, using relatable and emotionally resonant storytelling, and guiding customers through a clear and logical path to engage with a business’s products or services.

“Building a StoryBrand” has been well-received by businesses and marketers looking to improve their messaging and branding strategies. It has become a popular resource for those seeking to create more effective marketing campaigns and connect with customers on a deeper level by telling compelling stories.

What are the Storybrand 7 Steps?

The StoryBrand framework consists of 7 clear and important steps that help businesses communicate their message effectively. Imagine it like a recipe for creating a compelling story that connects with customers.

Let's break down these steps: (Read more)

1. Character: In the first step, you identify the main character, and that’s not the business – it’s the customer. You need to understand who your customer is, what they want, and what problems they face.

2. Problem: Next, you need to highlight the problem your customer is dealing with. This step helps you connect with your customer’s needs and challenges. It’s like setting up the conflict in a story.

3. Guide: Businesses should position themselves as the guide, like a wise mentor, who can help the customer solve their problem. You show that you have the knowledge and experience to make things better.

4. Plan: Now, you lay out a clear plan of action. Tell your customers how they can use your product or service to overcome their problem. This gives them a roadmap to success.

5. Call to Action: In this step, you tell your customers exactly what to do next. It might be to buy your product, sign up for a service, or contact you for more information. Make it easy for them to take the next step.

6. Success: Paint a picture of what success looks like for your customer. Show them how their life will be better after using your product or service. This gives them hope and motivation.

7. Failure: Lastly, you explain what could go wrong if they don’t take action. This adds a sense of urgency and helps customers understand the consequences of not using your solution.

These seven steps help businesses clarify their message and connect with their customers on a deeper level. By following this framework, businesses can create marketing materials and stories that are more engaging, relatable, and effective in attracting and retaining customers. It’s like following a recipe to make a delicious and satisfying dish – but in this case, it’s a story that makes customers want to engage with your business.

What is a Storybrand Branscript?

A “Storybrand BrandScript” is a tool developed by Donald Miller and StoryBrand that uses the principles of storytelling to improve your marketing message. A Storybrand BrandScript outlines a brand’s message in a simple, narrative format. The StoryBrand framework, created by Donald Miller, suggests that every strong marketing message follows the structure of a story, and this structure should be clear and consistent across all of a brand’s marketing materials.

Read More

For Storyworks Website Design & Marketing, led by StoryBrand Certified Guide Tim Yates, a BrandScript is a foundational piece of their client marketing strategy. It serves to clarify the client’s message by defining the following elements:

1. The Character: This is the client’s customer, who should be the story’s hero. The BrandScript focuses on their wants and needs.

2. The Problem: This details the challenges or issues the character faces, which the brand will help to overcome.

3. The Guide: The brand positions itself as the guide, not the hero, offering solutions. This is where the brand’s expertise and empathy are communicated.

4. The Plan: The strategy or steps that the guide provides to help the character solve their problem.

5. The Call to Action: This encourages the character to engage with the plan to solve their problem.

6. The Success: It describes the positive results or benefits the character experiences by following the plan.

7. The Failure: It highlights the negative consequences the character might face if they do not follow the plan.

By using a BrandScript, Storyworks can help clients craft a clear, engaging, and effective marketing message that resonates with their audience by positioning the customer as the central figure of their narrative and the brand as the facilitator of their success story. This narrative-driven approach aims to make marketing more relatable and impactful.

What is a one-liner?

When using StoryBrand, a “one-liner” is a concise statement designed to clearly communicate what a business offers and how it benefits its customers, all in a short, and memorable statement. It’s a key component of the StoryBrand marketing framework, which is centered around the use of storytelling to connect with customers.

Read More

A one-liner is crafted to grab attention, convey the value of a product or service, and make a lasting impression on the audience. It typically includes:

  1. The Problem: Briefly addresses a specific problem that the target customer is experiencing.
  2. The Solution: Describes the product or service offered as a solution to that problem.
  3. The Result: Highlights the positive outcome that the customer can expect from using the product or service.

The goal of a one-liner is to encapsulate the essence of what the business does in a way that’s easy for anyone to understand and repeat, effectively serving as a mini-story of the brand. It can be used across various marketing materials and situations, from website headers to networking events, providing a consistent and compelling snapshot of the company’s value proposition.

How can I use a brandscript within my business and marketing?

A StoryBrand BrandScript, developed using Donald Miller’s StoryBrand framework, is a powerful tool for clarifying your business’s message and making your marketing more effective. 

 

Here are several ways you can use a BrandScript for your marketing efforts:

 

  1. Website Content: Use the BrandScript to guide the copy on your website. Ensure that your homepage clearly communicates your brand’s story, with a focus on how you help customers overcome their challenges and succeed.

 

  1. Email Campaigns: Tailor your email marketing to reflect the StoryBrand principles. Craft emails that position your customers as the hero and your brand as the guide, offering solutions to their problems.

 

  1. Social Media Marketing: Use the elements of your BrandScript to create engaging social media content. Share stories, testimonials, and content that aligns with the journey your brand facilitates for its customers.

 

  1. Advertising: Whether it’s online ads, billboards, or TV commercials, your advertising should reflect the story outlined in your BrandScript. Focus on the problem you solve, the success customers can achieve, and the call to action.

 

  1. Content Marketing: Develop blog posts, white papers, podcasts, and videos that align with your BrandScript. This content should help your audience overcome their challenges and perceive your brand as a helpful guide.

 

  1. Sales Materials and Presentations: Use the BrandScript to structure your sales materials and presentations. Clearly articulate how your product or service fits into the story of your potential customers and how it can lead them to success.

 

  1. Customer Service: Train your customer service team to understand and use the BrandScript. This ensures consistent messaging and helps build stronger relationships with customers.

 

  1. Internal Communication: Use the BrandScript to align your team with your brand’s story. This helps ensure consistency in how employees talk about the company and its products or services.

 

  1. Product Development: Keep your BrandScript in mind when developing new products or services. It should guide how you design solutions that fit into your customers’ stories.

 

  1. Networking and Partnerships: When engaging in networking or seeking partnerships, use the BrandScript to clearly communicate your brand’s value proposition and the story you’re telling.

 

Remember, the key to successfully using a BrandScript is consistency across all platforms and communications. It’s about embedding the story into every aspect of your business so it resonates with your audience and sets you apart in the market.

What is the Storybrand Framework?

What is the "Building a Storybrand: Clarify Your Message So Your Customers Will Listen" Book?

What are the Storybrand 7 Steps?

What is a Storybrand Brandscript?

What is a one-liner?

How can I use a Brandscript within my business and marketing?

Custom Storybrand Websites Starting at $3,991

Storybrand your business and get the website you’ve read about in Donald Miller’s best-selling books. We use Storybrand to identify your ideal clients, clarify your message, identify your most profitable keywords to use, then bring it all together with a website wireframe and beautiful custom website. Includes 1 year of hosting and 1 year of unlimited changes.