What is the aspirational identity of your customer, and how can it help you to make a sale? What do you say when someone asks you this question - "So, what do you do?" Do you have a simple and clear statement explaining what it is you do? Does it make the listener...
Business Made Simple University If you are reading this blog post, you probably own or run a small business, non-profit, or church and have often wondered if you have what it takes to do the job well. I get it. For the past 30 years, I have worked as an associate and...
Attention Small Business Owners If you have ever been unsatisfied with your marketing efforts, if you have ever found marketing your own business difficult, if you have ever found yourself unsure of what to say when marketing your own business, then this blog post is...
You probably already own a website. Most small businesses do. Most of the small business owners I speak with already have a website for their business. The problem is; it’s just not working. Their website isn’t getting the web traffic they deserve. It’s not capturing...
The first step to building an effective website. Marketing Made Simple Book Like most business owners, you want the most value for your marketing investment. One way to do that is by creating a website wireframe before you start building your website. You’ve probably...
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The Struggle of Knowing What to Say About Your BusinessA Solution to My ProblemIt Just Makes SenseEvery Story Begins With a Problem10 Seconds or Less to Answer Your Customers QuestionA Simple...
So what exactly is a Story Brand Website, and how are Storybrand websites different than the website you own? The Three Stages Of RelationshipIt’s the words we use that sell.The Nine Sections Of...
The Essence of StoryBrandUnleashing the Potential of StoryBrandThe Value of a Certified StoryBrand Guide Effective marketing is crucial for success in today's competitive world, where small...