Local SEO Expert Services for Small Businesses and Non-Profits

Boost Your Local Website Traffic and Leads

Increase your website traffic, generate more leads, and grow your business with our proven Local SEO Starter pack and Local SEO expert services.

Save Time

Focus on your business, not your website.

Increased Visibility

Get found by local customers easily.

Generate Leads

Turn website visitors into customers

The problem

You need more website traffic that leads to growth

As a small business or non-profit, you need more website traffic for growth, but low visibility is causing you to miss out on potential customers. What you want is to attract local traffic, but…

  • You are not getting the website traffic you need
  • Your marketing message is unclear and confusing
  • Your website is difficult to manage
  • You don’t rank well on Google’s local search
  • You lack a properly set up Google business profile

We understand how frustrating it can be when you’ve invested in a website that doesn’t deliver the results you need.

We think you deserve a local SEO expert to help you make sure your website works as hard as you do to grow your business.

 

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Helping you attract local traffic so you can grow your business

Our local SEO expert services are designed to increase your website traffic, generate leads, and make managing your website effortless, allowing you to focus on growing your business.

How we help:

Increase Your Local Traffic and Leads

Our local SEO expert strategies will drive more visitors to your website and convert them into leads.

Improve Local Search Rankings

We optimize your website to rank higher on Google’s local search and Google Maps.

Simplify Website Management

Our services ensure your website is easy to manage and stays up-to-date with minimal effort.

 

Maximize Your Website’s Potential with Our Local SEO Expert Services

With the Local SEO Starter Pack you will:

  1. Increase your local website traffic
  2. Experience higher search engine rankings
  3. Get more leads and customers
  4. Have improved online visibility
  5. Enjoy easy website management
  6. Benefit from enhanced user experience
  7. See better engagement with local customers
  8. Have effective use of SEO best practices
  9. Have a stronger online presence
  10. Finally have sustainable business growth
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What is a StoryWorks Local SEO Starter Pack and why is it important to you and your business?

Here at StoryWorks Website Design and Marketing, we understand what it’s like when you need more website traffic and leads but can’t get them because of low visibility and difficult website management. We get it.

When you are a small business or non-profit and are unable to do your job because of these issues, it can make you feel frustrated and overwhelmed.

That’s why we here at StoryWorks Website Design and Marketing have worked since our inception to help those who need effective local SEO services so they can stop feeling disheartened.

For over a decade, we’ve helped many small businesses and non-profits achieve higher local website traffic, more calls, and more customers. We’d love to help you too.

If you’re tired of being frustrated with your websites results, Schedule a Call and get the local SEO expert help you need to rise to the top.

Some of the results we’ve seen

Here are just two examples of how a local SEO expert and the StoryWorks Local SEO Starter Pack can improve your Local SEO

FindHealthInsurance Logo

Ready to make her local presence known, Tina of Find Health Insurance Soltions contacted us is September of 2023 to take her first steps to staking her claim in the local market. In just three short months her rankings of gone from 96th or worse to now sitting at the #2 spot within her community.

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Knowing there was more they could be doing to “feed the funnel” for their business website, The Business Broker, Inc. contacted StoryWorks in the spring of 2023 to increase their local and regional rankings within Des Moines and the state of Iowa. It’s safe to say that The Business Brokers, Inc now own their desired keyword “business broker Iowa.”

storyworks local seo starter pack, affordable local seo services

Ready to make your presence known?

Schedule a Call and take your first step to improved Local Search rankings.

The StoryWorks Local SEO Starter Pack

Set-up + 3 months of Local SEO For $3,999

Includes: Kick Off Call, Keyword Research, Local SEO Dashboard, plus 3 months of Local SEO service

What’s included

3 months of Local SEO Service and everything you need to increase your local website traffic

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We help you identify and find your ideal clients

We use Storybrand to help you clarify your business.

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We Determine What Keywords Will Grow Your Business

Know the keywords and search terms your ideal clients are using right now to find someone like you.

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We Evaluate What Works

We search your keywords and see waht results Google provides. This helps us develop you SEO strategy for growth.

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We Do a Local SEO Audit For Your Business

We create a baseline profile of your local SEO so we know what areas we can improve or correct.

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We Create or Optimize Your Google Business Profile

Regardless of how great your website may be, unless you have an optimized Google Business Profile you will not have Local SEO success.

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We Do a Backlink Audit and Cleanup

We perform a thorough backlink audit and clean up any toxic backlinks that might be holding your results back.

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We Build Citations Linking To Your Website

We assess your current citations (local directories) and identify the top 45 that will enhance your listings. Then, we build 15 new citations each month for three months.

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Track Progress With a Local Search Grid

Using the color code of Green (Good), Yellow (Growing) and Red (Needs Improvement) see a color grid of how your business is performing throughout your area. Green is good!

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Gain Positive Reviews

We’ll help you get more positive reviews and increase your 5 Star rating!

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Monthy Reports

Each month you will receive a video walk through of all reports, work done and potential growth opportunities.

Get the traffic your website and business deserves

Schedule a Call and take your first step to improved Local Search rankings.

The StoryWorks Local SEO Starter Pack

Set-up + 3 months of Local SEO For $3,999

Includes: Kick Off Call, Keyword Research, Local SEO Dashboard, plus 3 months of Local SEO service

refresh and restore home services

“Frustrated with slow word-of-mouth marketing, I needed a better way to promote my business and stand out online. With doubts starting to creep in if I was ever going to be able to stand out, I turned to Tim Yates and StoryWorks’ SEO Starter Pack. Tim understood my business goals and revamped my marketing message, making it more powerful. He also optimized my website and Google Business Account. Thanks to his work, my business is now ranking higher on Google for keywords. I highly recommend Tim for his expertise and trustworthiness in digital marketing. He’s helping me reach new clients and grow my business.” – Rachelle MacNaughton, Owner

The StoryWorks Local SEO Starter Pack Includes

Keyword Research for your business plus set up and optimization of your Google Business Account, Local Citation Building Campaign, Keyword Optimization and Content evenaluation for your webiste.

Click on item to learn more about each SEO service and why it’s important for your business or non-profit

Services Include:

Title Tags

A title tag is a crucial HTML element that helps search engines understand the topic of a web page and significantly influences its ranking and visibility in search engine results.

If your website doesn’t have good title tags that tell what each page is about, it might hurt your chances of showing up in search engines. Title tags help search engines understand your content, and they’re the first thing people see in search results. If you don’t have them, your site might not appear as high up in searches, and people might skip over it for other sites that explain what they offer better.

GBP Posts

GBP (Google Business Profile) Posts are updates that businesses can publish directly on their Google Business Profile, like events, offers, and new products, which help engage customers and improve the visibility of their profile in local search results.

Not utilizing GBP Posts could mean missing out on a valuable channel to engage with potential customers and inform them about your latest news and offers. These posts can appear in Google Search and Maps, giving businesses a chance to showcase what’s new and to encourage interaction. Without regular updates through GBP Posts, businesses may not fully capitalize on the opportunity to connect with their audience and boost their local SEO.

Link Building

Link building is the SEO practice of acquiring hyperlinks from other websites to your own, which is essential for improving search rankings and driving referral traffic, as search engines use links as a signal of content quality.

If you overlook link building, your website may miss out on the SEO benefits of a robust backlink profile. Quality backlinks from reputable sites signal to search engines that others endorse your content, which can boost your site’s authority and rankings. Without a proactive link-building strategy, your site’s ability to rank well in search results and attract visitors could be compromised, potentially ceding ground to competitors with stronger link profiles.

Backlink Audits

A backlink audit is the process of reviewing the links that point to your website from other websites, which is crucial for SEO as it helps identify and disavow harmful links and strategize for better link-building.

If you neglect conducting backlink audits, you might not catch potentially damaging links that could harm your site’s SEO credibility. Regular backlink audits ensure that your site maintains a healthy link profile, necessary for strong search engine rankings. Without this, your site could be penalized by search engines for poor quality links, making it harder to rank well and be found by potential visitors.

Internal Linking

Internal linking is an essential practice of creating links between pages on the same website, which helps search engines index your site more effectively and can improve your site’s structure and ranking in search results.

If your website doesn’t utilize strong internal linking, it can weaken your SEO efforts. Internal links connect your content and give search engines an idea of the structure of your website. They define the hierarchy of your website and help users navigate through your site. Without them, your site’s individual pages may rank lower, and users might find it harder to move from page to page, potentially turning to competitors with more user-friendly sites.

Google Analytics

Google Analytics is a comprehensive tool that tracks and reports website traffic, offering insights into user behavior and interaction, which can be pivotal for optimizing a website’s SEO and enhancing its performance in search results.

Neglecting the use of Google Analytics can be a missed opportunity for improving your website’s SEO. It provides detailed data about how people find and use your site, which pages they visit, and how long they stay. This information is vital for making informed decisions to boost your website’s presence in search results. Without it, you might not understand your audience well enough, potentially causing your site to lag behind others that are more aligned with their users’ needs.

Schema Markup

Schema markup is a code that you put on your website to help search engines return more informative results for users, enhancing your site’s visibility and click-through rates in search engine results pages (SERPs).

Overlooking schema markup can result in missed opportunities to stand out in SERPs, as it allows you to provide search engines with detailed information which can be displayed in rich snippets. These rich snippets can significantly improve how your page appears in search results, potentially increasing click-through rates. Without schema, your website may not fully capitalize on all available search features, potentially yielding less traffic compared to sites that use markup effectively.

Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results, providing valuable insights into your site’s performance.

Not using Google Search Console can leave you blind to how your site appears and performs in search results, missing out on critical data about your search traffic, ranking, and how Google crawls and indexes your site. This service is key for understanding and improving your SEO strategy. Without it, you may not detect website errors, security issues, or opportunities for optimization, which can hinder your site’s visibility and user experience.

GBP Management

Google Business Profile (GBP) Management is the ongoing process of updating and optimizing a business’s profile on Google to enhance its visibility and engagement with customers in Google Search and Maps.

Failure to actively manage your GBP can result in outdated information, missed customer interactions, and reduced local search presence. Regular management includes updating business hours, responding to reviews, and posting updates, which helps maintain accuracy and relevance. Without this, businesses risk providing a poor user experience and may fall behind in local search rankings, giving an advantage to competitors who keep their profiles well-managed and current.

Meta Descriptions

Meta descriptions are short summaries of web pages’ content that appear below the title in search engine results, playing a crucial role in SEO by influencing click-through rates and user engagement.

Neglecting meta descriptions can lead to less compelling search listings, which may decrease the likelihood that users will click on your site. These snippets, while not directly affecting rankings, are key to enticing users to choose your page over others by providing a clear idea of what to expect on your site. Without well-crafted meta descriptions, your web pages might not stand out in search results, potentially leading to lower traffic and engagement.

Keyword Research

Keyword research is the process of identifying terms and phrases that people use in search engines, which is fundamental for SEO as it informs content strategy and helps align web pages with potential search queries.

If you skip keyword research, you risk creating content that doesn’t match what your audience is searching for, making it hard for them to find you online. This research underpins a targeted SEO strategy, ensuring your website appears to the right people at the right time. Without it, you may miss out on valuable traffic and engagement opportunities, allowing competitors who have done their keyword homework to dominate the search landscape.

Data Aggregators

Data aggregators are services that collect and compile information from various sources, often used in SEO to distribute business listings across the web, enhancing a brand’s consistency and visibility in search results.

Neglecting to manage your information with data aggregators can lead to inconsistent business listings and missed opportunities in SEO. These aggregators feed your information to multiple directories, improving the chances that your business will be found in local searches. Without accurate and consistent listings through these services, your business may not appear as reliable or as widespread in search results, compared to competitors who use data aggregators effectively.

Local Listings

Local listings are entries in online directories and maps that display information about businesses, such as location, hours, and services, which are key to local SEO and helping customers find businesses in their area.

If you ignore your local listings, your business might not show up correctly—or at all—in local searches, making it harder for customers to find you. Accurate and optimized local listings can improve your visibility in search results, drive foot traffic, and increase credibility. Without attention to these listings, you risk offering outdated or incorrect information, potentially losing customers to competitors with more accurate and accessible local presence.

On-page Audits

On-page audits are thorough evaluations of individual web pages to ensure they are optimized for search engines, covering aspects like content quality, HTML tags, and internal linking, crucial for enhancing SEO performance.

Neglecting on-page audits can result in overlooked SEO issues and missed optimization opportunities on your website. These audits help identify areas for improvement that can boost search rankings and user experience. Without regular on-page audits, your website may suffer from suboptimal performance in search results, leading to lower visibility and engagement compared to competitors who regularly refine their on-page elements.

Technical Audits

Technical audits assess the technical aspects of a website’s SEO, scrutinizing factors like site speed, mobile-friendliness, and security, which are essential for search engine rankings and user experience.

Overlooking technical audits can lead to unnoticed problems that hinder your website’s performance in search rankings and user satisfaction. These audits are crucial for identifying and fixing issues that could negatively affect your site’s visibility and functionality. Without them, you might not spot technical flaws that impact your site’s ability to be crawled and indexed effectively, giving competitors with technically sound websites a significant advantage.

Reporting Dashboard

A reporting dashboard is a data visualization tool that aggregates and displays metrics and key performance indicators (KPIs) pertaining to various aspects of a business’s online presence, crucial for monitoring and strategizing SEO efforts.

Neglecting to use a reporting dashboard can mean missing out on actionable insights and oversight of your SEO progress. Dashboards provide a clear view of performance trends and data-driven guidance for decision-making. Without one, it can be challenging to track the effectiveness of SEO strategies and to make informed adjustments, potentially leading to suboptimal online performance and a lack of direction in your digital marketing efforts.

GBP Optimizations

GBP (Google Business Profile) Optimizations are enhancements made to a company’s Google Business Profile to improve its visibility and attractiveness in Google’s local search results, which is vital for local SEO and attracting nearby customers.

Failing to optimize your Google Business Profile can result in lower visibility in local searches, impacting your ability to attract local customers. A well-optimized GBP includes up-to-date information, relevant keywords, customer reviews, and photos that help your business stand out in local searches. Without these optimizations, your business might not appear prominently when potential customers search for local services or products, giving an edge to competitors who have optimized their profiles.

Some of the companies we’ve helped with SEO Services:

FindHealthInsurance Logo
CDM Logo Blue1
Smiles Are Wild Logo
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The Plan

Three Steps to Get The Local SEO You Need

1.

We do a Local SEO audit

We will run a 40-point SEO audit to determine the health of your website.

2.

We set a Local SEO Roadmap

Based on your SEO audit, we’ll build an SEO roadmap of action items.

3.

We Grow Your Business

We build a hard-working website, backed with data and metrics, to grow your business.

StoryWorks Q & A

Common Questions asked about Local SEO

What is search engine optimization SEO and why is it important?

So why is SEO important to you as a small business owner?  To help explain let’s use the example of someone who has been certified in the Storybrand Framework and is wanting to grow their business.

Imagine you’re a Certified StoryBrand Guide, and you want more clients to discover and hire your services. SEO, which stands for “Search Engine Optimization,” simply means improving your online presence to make it easier for people to find your expertise in guiding businesses through the StoryBrand framework.

If you were a Certified Storybrand Guide, here’s why SEO would be important for your business:

1.Increased Visibility:With good SEO, your website can appear higher in Google’s search results. It’s similar to being featured prominently in a bookstore when someone looks for books on “StoryBrand marketing.” This means more people will notice your services.

2. Attracting the Right Clients: SEO helps you connect with businesses actively seeking guidance in using the StoryBrand framework. If a company searches for “Certified StoryBrand Guide,” and your website is well-optimized, they’re more likely to find and contact you.

3. Cost-Effective Marketing: SEO is often more cost-effective than traditional advertising methods. Once you’ve optimized your website, you don’t have to pay for each person who visits it. It’s like gaining referrals from satisfied clients without additional expenses.

4. Building Trust and Credibility: When your website ranks high on Google, businesses tend to trust your expertise more. It’s similar to having renowned business authors endorse your StoryBrand guidance – it builds credibility.

5. Competitive Edge: Other StoryBrand Guides are also competing for clients. If you excel in SEO, you can compete effectively, even against guides with bigger budgets.

6. Local Clients: If you offer your StoryBrand guidance services in a specific location, SEO can attract local businesses. It’s like ensuring that local companies know about your expertise in implementing the StoryBrand framework.

7. Learning and Growth: SEO tools provide insights into what works and what doesn’t. It’s similar to receiving feedback from your clients, helping you improve and expand your skills as a Certified StoryBrand Guide.

8. Long-Term Success: SEO isn’t a one-time effort; it’s an ongoing strategy. Like continually improving your ability to guide businesses through the StoryBrand process, consistent SEO can lead to long-term growth and success in your consulting practice.

In summary, SEO is crucial for Certified StoryBrand Guides because it helps you increase online visibility, connect with the right clients, save money on advertising, build trust, stay competitive, attract local clients, gain insights, and achieve long-term success in your consulting practice. It’s like having a powerful tool to grow your business and help more companies tell their brand stories effectively using the StoryBrand framework.

What is a local SEO audit?

A local SEO audit is an in-depth evaluation of a business’s online presence with a focus on how well it is optimized for local search engine rankings. This audit examines various elements such as:

  1. Google My Business Listing: Assessing the completeness, accuracy, and optimization of the business’s GMB profile.
  2. Local Citations: Checking consistency and accuracy of business information (name, address, phone number) across various online directories.
  3. Website Local SEO: Evaluating on-page factors like local keywords, contact information, local content, and location-specific pages.
  4. Online Reviews: Analyzing the quantity, quality, and management of reviews on platforms like Google, Yelp, and other relevant sites.
  5. Local Backlinks: Reviewing the quality and relevance of inbound links from local websites.
  6. Competitor Analysis: Comparing the business’s local SEO performance with that of its competitors.

The goal is to identify strengths, weaknesses, and opportunities for improvement in local search visibility, ultimately helping businesses rank higher in local search results and attract more customers from their geographical area.

How long until I start to see results?

The timeframe for seeing results from Local SEO efforts can vary widely depending on several factors. Typically, businesses might start to notice some changes in 3 to 6 months. However, this timeline can be influenced by:

  1. Competition: In areas or industries with high competition, it may take longer to see significant results.
  2. Current Online Presence: Businesses with an existing online presence and some level of SEO optimization may see results sooner than those starting from scratch.
  3. Consistency and Quality of Efforts: Regular updates, consistent NAP (Name, Address, Phone Number) information across listings, and ongoing SEO activities contribute to quicker results.
  4. Google’s Algorithm Updates: Search engines frequently update their algorithms, which can affect how quickly and effectively SEO efforts are reflected in search rankings.
  5. Market Dynamics: Local market trends and seasonal fluctuations can impact how quickly a business sees the benefits of Local SEO.

The Local SEO Starter Pack helps you take this critical first step towards having a more competivie website within your local community.  Although we can’t always guarantee these results, we have seen that Local SEO responds much quicker than Organic or National SEO and many of our clients have see a drastic improvement to their local presence.

A Little Insider Tip: Now is the time to act! Because Local SEO is still relativly new and most small businesses haven’t taken any steps to improve their local presence, by taking this first step and adding these foundational elements to your website we think you’ll find like many of our clients a much greater increase in your overall rankings. This is one area where the sooner you do this work, the better your results will be.

Helpful Information

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