Keyword Research Services

Outperform your competitors with keywords that convert. Drive targeted traffic from keyword research services and watch your business flourish.

Traffic Transformation

“From Invisible to Influential” – Get noticed by the right people.

Insightful Intelligence

“Competitor Secrets Unveiled” – Learn what works for them.

Success Strategy

“Blueprint for Online Dominance” – Your roadmap to digital victory.

The problem

You want to grow online, but…

  • You can’t seem to get ahead of the competition
  • You don’t know which keywords to target
  • You struggle converting visitors into customers
  • You have limited visibility in search engine results
  • You’re website is lost in a sea of noise

Investing in a website that doesn’t attract the right clients can be frustrating.

We believe you deserve the get the clients you need to grow your business, and you know what? They deserve to find you, too.

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Did you know that 93% of all traffic on the internet begins with a search engine?

So wouldn’t it make sense to make sure Google know your website exists?

SEO or Search Engine Optimization is simply the process of making sure Google knows your website exists. By letting Google know you provide quality content, so they can feel confident in sending you their search clients.

Keyword Research Services

Turn Your Website into an Ideal Customer Magnet

Keyword research is vital to the success of your business because it helps you discover the exact words and phrases your ideal and potential customers use when searching online for someone like you and the service or product you provide. Having this information allows you to optimize your website and content to show up in those searches, leading to more visibility, more visitors, and ultimately, more customers.


StoryWorks Keyword Research Services

    • Keyword Data Delivered in a .CSV Spreadsheet


    Your Website's Keyword Data

    Knowing your website’s keywords lays the groundwork for improving SEO, enabling you to enhance what works and align with your target audience’s searches.

    Your Top 3 Competitors Keyword Data

    Analyzing competitors’ keywords reveals new terms and gaps in your SEO, guiding you to target areas that match your audience’s searches.


    Niche Product/Services Keyword

    Researching niche keywords boosts SEO by uncovering specific terms and opportunities, ensuring targeted engagement with your specialized audience.

    Top Suggested Local Keywords

    Investigating top local keywords enhances local SEO by identifying valuable terms and opportunities, ensuring better engagement with your regional audience.

    Plus Additional Bonus Items

      Keyword Research Glossary of Terms

      Having a glossary of terms about keyword research benefits users by providing clear explanations of complex concepts, improving understanding and effectiveness in SEO strategies, and ensuring more informed decision-making in targeting and engaging audiences.

      Domain Overview Report

      The Domain Overview Report offers a comprehensive snapshot of a website’s online performance, including its search traffic, keyword rankings, backlink profile, and competitor comparisons. It provides valuable insights into SEO, PPC, and content strategies, helping businesses identify strengths, weaknesses, and opportunities for growth.

      Keyword Ranking Report

      The Keyword Ranking Report delivers detailed insights into how a website ranks for specific keywords in search engine results, tracking both organic and paid positions. It highlights performance trends, competitor rankings, and opportunities for SEO and PPC optimization to enhance online visibility and traffic.

      Competitive Analysis Report

      The Competitor Analysis Report provides an in-depth look at your competitors’ online strategies, detailing their most successful keywords, ad campaigns, and SEO tactics. It reveals insights into their search rankings, paid ads performance, and backlink strategies, helping you identify opportunities to improve your own online presence.

      Top 20 Questions/Answers for Your Business

      Knowing and addressing the top questions related to your business is a key SEO strategy that can significantly impact your website’s visibility, user experience, and ultimately, its success in attracting and converting visitors.

      The Ultimate SEO Checklist

      Using this SEO checklist will help you to systematically improve your website’s search engine rankings, enhance online visibility, attract more targeted traffic, ensure the accuracy and quality of your online presence, track and adjust your strategy based on performance data, and gain a competitive advantage in your market.

      The Ultimate Local SEO Checklist

      Using this Local SEO checklist will offer a detailed guide to optimizing your online presence for local searches, boosting your visibility in local listings, driving region-specific traffic, maintaining the accuracy of your local information, monitoring and refining your approach with analytics, and securing a competitive edge in your local market.

      Backlink Audit Checklist

      Using this Backlink Audit checklist will help you to identify and remove harmful backlinks, enhance the quality of your link profile, uncover new link-building opportunities, safeguard your site’s reputation, improve your SEO rankings, and strategically strengthen your website’s authority and trustworthiness in search engines.

      Backlink Audit Report

      Utilizing this Backlink Audit Report will enable you to assess the health of your site’s backlink profile, pinpoint toxic links for removal, identify valuable linking opportunities, safeguard your website’s credibility, enhance your search engine rankings, and strategically boost your site’s overall authority and trustworthiness online.

      Website Audit Overview

      Leveraging a Website Audit Overview will empower you to pinpoint and rectify technical, on-page, and off-page SEO issues, enhance user experience, improve site performance and security, identify content gaps, optimize for higher search rankings, and strategically position your website for better visibility and engagement online.

      Website Health Score

      Google prioritizes ranking websites that are in the top 10% in terms of quality and performance out of the 3 billion websites available on the internet. To be part of this elite group, a website must have a health score of 92% or better. Not meeting this standard could significantly lower your site’s chances of achieving high search rankings, impacting visibility and traffic.

      Plus Custom Video Explanations

      Storybrand Guide Tim Yates will walk through each piece of this keyword research to explain it’s contents and provide expert insights and suggestions to improve your website and SEO.

      $5,299 Total Value

        Only $2,499

        Fill out this simple form below to begin

        Add PPC Research for an additional $500

          Yes! I want a Keyword Research Report for my business!

          To begin the process of getting a keyword research report for your business fill out this form, make your payment and we’ll begin!

          Our website traffic and sales increased drastically almost from the moment our new site went live. It was as though someone just flipped a switch!

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          Hyk Outdoors

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          StoryWorks Q & A

          Common Questions About Keyword Research Services and Storybrand SEO

          What is keyword research and why is it important for my business?

          Keyword research is the process of identifying and analyzing the terms and phrases that people use in search engines with the goal of using that data for a specific purpose, typically for search engine optimization (SEO) or general marketing. It involves understanding not only which terms are being searched for but also the context and intent behind those searches. This process helps to discover the actual language people are using when they search for information, products, or services related to your business, enabling you to optimize your content accordingly.

          Importance of Keyword Research

          1. Improves SEO and Organic Search Visibility: By identifying the most relevant and valuable keywords for your business, you can optimize your website’s content to rank higher in search engine results pages (SERPs). This increased visibility leads to more organic traffic.

          2. Aligns Content with User Intent: Understanding the intent behind searches (informational, navigational, transactional) allows you to create content that meets the needs of your audience. This relevance improves user engagement and satisfaction.

          3. Enhances Pay-Per-Click (PPC) Campaigns: For paid search advertising, keyword research helps in selecting the most effective keywords to bid on, ensuring your ads are displayed to the right audience, thus improving click-through rates (CTR) and reducing costs.

          4. Guides Content Strategy: Knowing what your target audience is searching for informs your content creation process, helping you to produce content that addresses the interests and questions of your audience, which can improve engagement and conversions.

          5. Identifies Market Trends: Keyword research can reveal emerging trends and topics of interest within your industry. This insight allows you to tailor your content and marketing strategies to stay ahead of the curve.

          6. Competitive Analysis: By analyzing the keywords your competitors are targeting, you can gain insights into their strategies, identify gaps in your own content, and uncover areas where you can outperform them.

          7. Improves Conversion Rates: By targeting keywords with high commercial intent, you can attract more qualified traffic to your site—visitors who are more likely to convert into customers or leads.

          8. Local SEO Optimization: For businesses with a physical location or a local audience, keyword research can identify local search terms to target, helping to attract nearby customers and drive foot traffic.

          9. Budget Allocation: By identifying which keywords are most valuable and have the highest potential ROI, businesses can more effectively allocate their marketing budgets towards the strategies that are most likely to drive results.

          10. Builds Online Authority: Ranking for a wide range of relevant keywords helps establish your brand as an authority in your niche or industry, fostering trust with your audience.

          In summary, keyword research is a foundational component of effective SEO and digital marketing strategies. It helps businesses to understand their audience better, align their content with user needs, improve their online visibility, and ultimately, achieve their marketing and sales goals.

          What is SEO and why is it important for my business?

          SEO stands for Search Engine Optimization, and it refers to the practice of optimizing your website and online content in order to improve its visibility and ranking on search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to your website from search engines like Google, Bing, and Yahoo.

          Here are several reasons why SEO is important for your business:

          1. Increased Visibility: SEO helps your website appear higher in search engine results for relevant keywords and phrases. When your website ranks well, it is more likely to be seen by potential customers, increasing your online visibility.

          2. Targeted Traffic: SEO allows you to target specific keywords and phrases that are relevant to your business. This means that the traffic you attract through SEO is more likely to be interested in your products or services, increasing the chances of conversion.

          3. Cost-Effective Marketing: Compared to traditional advertising methods like print or TV ads, SEO is a cost-effective way to market your small business. Once you’ve optimized your website, it can continue to attract organic traffic without ongoing advertising expenses.

          4. Credibility and Trust: Websites that rank well in search engine results are often seen as more trustworthy and credible by users. By improving your SEO, you can enhance your online reputation and build trust with potential customers.

          5. Competitive Advantage: Many of your competitors are likely investing in SEO to improve their online presence. By neglecting SEO, you risk falling behind and losing potential customers to competitors who appear higher in search results.

          6. Local SEO for Brick-and-Mortar Businesses: If you have a physical location, local SEO is essential. It helps your business show up in local searches, such as “near me” queries, making it easier for local customers to find and visit your store.

          7. Analytics and Insights: SEO tools and analytics provide valuable data about how users interact with your website. You can gain insights into user behavior, preferences, and trends, allowing you to make data-driven decisions to improve your online presence.

          8. Adaptability to Changing Trends: SEO is not a one-time effort but an ongoing process. It allows you to adapt to changing search engine algorithms and consumer behavior. Staying up to date with SEO best practices ensures that your business remains competitive.

          In summary, SEO is crucial for your small business because it helps you increase online visibility, attract targeted traffic, build credibility, and compete effectively in the digital landscape. Investing in SEO can lead to long-term benefits by driving organic traffic and improving your online presence.

          What is a SEO keyword?

          An SEO keyword, also known as a search keyword or keyword phrase, is a specific word or combination of words that people use when they perform a search on a search engine like Google. These keywords are the terms that users type into the search bar to find information, products, services, or answers to their queries.

          In the context of search engine optimization (SEO), keywords are a fundamental component of your SEO strategy. SEO keywords are selected based on their relevance to your website’s content, products, or services. By optimizing your website’s content for these keywords, you aim to improve your website’s visibility in search engine results pages (SERPs) when users search for those specific terms.

          Here’s how SEO keywords work:

          1. Keyword Research: The process of identifying and selecting the right keywords for your website involves keyword research. This involves using various tools and techniques to find keywords that are relevant to your business, have a reasonable search volume, and face manageable competition.

          2. On-Page Optimization: Once you’ve identified your target keywords, you can optimize your website’s content, including titles, headings, body text, and meta tags, to incorporate these keywords naturally. This helps search engines understand the content of your pages and rank them appropriately for relevant searches.

          3. User Intent: It’s important to consider the intent behind the keywords you target. Some keywords indicate informational intent (users looking for information), while others indicate commercial intent (users looking to make a purchase). Understanding user intent helps you create content that aligns with what users are seeking.

          4. Competitive Analysis: You should also analyze the competition for your chosen keywords. Some keywords may be highly competitive, making it challenging to rank for them. In such cases, you might consider long-tail keywords (more specific, longer phrases) to target a niche audience.

          5. Monitoring and Optimization: SEO is an ongoing process. You should continually monitor your keyword rankings and adjust your strategy as needed. This may involve refining your content, targeting new keywords, or adapting to changes in search engine algorithms.

          By effectively targeting and optimizing for relevant keywords, you can improve your website’s chances of ranking higher in search results for specific queries. This, in turn, can lead to increased organic traffic and potential customers finding your website when searching for products, services, or information related to your business.

          What is organic SEO?

          Organic SEO, often simply referred to as “SEO” (Search Engine Optimization), is a digital marketing strategy that focuses on optimizing a website’s content, structure, and other elements to improve its visibility in search engine results pages (SERPs) without the use of paid advertising. The term “organic” in this context signifies that the traffic generated through SEO efforts is natural and unpaid, as opposed to traffic from paid advertising campaigns like pay-per-click (PPC) ads.

          Organic SEO involves various techniques and best practices to make a website more search engine-friendly and user-friendly, with the ultimate goal of ranking higher in search engine results for relevant keywords. Here are some key aspects of organic SEO:

          1. Keyword Research: Identifying and selecting relevant keywords and keyword phrases that potential users might use when searching for products, services, or information related to your business.

          2. On-Page SEO: Optimizing the content, meta tags, headings, images, and other on-page elements of your website to make it more appealing to both users and search engines. This includes keyword optimization, ensuring high-quality content, and improving the overall user experience.

          3. Off-Page SEO: Building high-quality backlinks (links from other reputable websites to yours) to demonstrate your website’s authority and relevance in your industry or niche. Off-page SEO also includes social media marketing and online reputation management.

          4. Technical SEO: Addressing technical aspects of your website, such as website speed, mobile-friendliness, and ensuring proper indexing by search engines. Technical SEO helps search engines crawl and understand your site’s structure.

          5. Content Creation: Producing high-quality, informative, and valuable content that addresses the needs and interests of your target audience. Content should be optimized for both users and search engines.

          6. User Experience (UX): Enhancing the overall user experience on your website by ensuring fast loading times, intuitive navigation, mobile responsiveness, and accessible design.

          7. Local SEO: If your business has a physical presence, optimizing for local search results is crucial. This includes creating and optimizing a Google My Business profile, getting online reviews, and ensuring accurate local business information.

          8. Analytics and Monitoring: Regularly tracking and analyzing website traffic, keyword rankings, and user behavior to make data-driven decisions for further optimization.

          Organic SEO is a long-term strategy that takes time to produce results, but it offers several benefits, including sustainable traffic growth, cost-effectiveness compared to paid advertising, and the ability to build trust and credibility with users. It’s an essential component of digital marketing for businesses looking to establish a strong online presence and attract organic, relevant traffic to their websites.


          Why does knowing your competitors' keywords matters for SEO success?

          Knowing what keywords your competitors are ranking for is crucial for several strategic reasons in the context of digital marketing and search engine optimization (SEO). This knowledge can significantly enhance your own marketing efforts, content strategy, and SEO performance. Here are key reasons why it’s important:

          1. Benchmarking and Competitive Analysis: Understanding the keywords for which your competitors rank provides a benchmark against which to measure your own website’s performance. It helps identify industry standards and sets a clear target for your SEO efforts.

          2. Identifying Keyword Opportunities: By analyzing your competitors’ keywords, you can uncover valuable keywords that you might have overlooked. This can include high-volume keywords that drive significant traffic or niche keywords that could attract a highly targeted audience.

          3. Content Gap Analysis: Competitor keyword research can reveal content gaps on your own site. If competitors are ranking well for keywords that you haven’t covered, this signals an opportunity to create content around those topics, potentially capturing traffic and improving your site’s authority.

          4. SEO and Content Strategy Enhancement: Knowing the competitive landscape allows you to refine your SEO and content strategies. By understanding what works for competitors, you can adjust your approach to compete more effectively for the same audience.

          5. Understanding Market Trends: The keywords your competitors target can also provide insights into market trends and customer interests. This can guide your content creation, ensuring it’s relevant and timely.

          6. Improving User Experience and Intent Match: Analyzing the types of queries (informational, transactional, navigational) competitors rank for can help you better understand user intent. This allows you to tailor your content to meet user needs more effectively, enhancing user experience and engagement.

          7. Strategic PPC Campaigns: For pay-per-click (PPC) advertising, knowing which keywords competitors bid on can inform your own bidding strategies. You can identify potentially less competitive, cost-effective keywords or decide to compete directly on high-value terms.

          8. Link Building and PR Strategies: Seeing which keywords are successful for your competitors can also hint at the type of content that attracts backlinks and media attention, guiding your link building and PR efforts.

          9. Avoiding Highly Competitive Keywords: While it’s important to compete for key terms, understanding competitor rankings can also show when it might be strategic to avoid highly competitive keywords in favor of less contested ones, optimizing your chances of ranking success.

          10. Innovating and Differentiating: Finally, competitor keyword insights can inspire innovation. By identifying what everyone else is focusing on, you can find unique angles and untapped opportunities to differentiate your brand and offer something new to your audience.

          In essence, knowing what keywords your competitors are ranking for gives you strategic insights to optimize your online presence, improve your content’s relevance and quality, and ultimately, compete more effectively in your market.

          What is the difference between a competitor and an organic competitor?

          The distinction between a competitor and an organic competitor lies in the context of their competition with your business, particularly in the digital marketing and SEO sphere. Here’s a breakdown of the differences:


          • General Definition: A competitor is any business or entity that offers similar products or services to the same target audience as yours. This encompasses a broad spectrum of competition, including companies that compete in terms of price, product features, brand reputation, and market share. Competitors are recognized based on industry, product lines, or service offerings, regardless of their online presence or ranking on search engines.
          • Market Perspective: From a market perspective, competitors include all businesses you are up against in your industry or niche, whether they are local, regional, national, or global. This includes companies you compete with for sales, customer loyalty, and brand recognition in the physical marketplace, through traditional advertising channels, or via digital platforms.

          Organic Competitor

          • SEO Definition: An organic competitor, on the other hand, specifically refers to websites or online entities that rank highly in search engine results pages (SERPs) for the same keywords or phrases as your website. These competitors may not necessarily sell the same products or services as you but compete for visibility and traffic in the organic search results for keywords relevant to your business.
          • Search Engine Perspective: From a search engine optimization (SEO) perspective, organic competitors are identified by analyzing which websites appear on the first page of search results for keywords you are targeting. This can include blogs, informational sites, directories, or businesses outside of your direct industry that share audience interest in specific topics or keywords.

          Key Differences

          • Scope of Competition: Traditional competitors are recognized based on direct business rivalry in offering similar products or services, while organic competitors are identified through their performance in search rankings for similar keywords or topics.
          • Objective: The main objective when competing with traditional competitors is to capture a larger share of the market by outperforming them in sales, product quality, or brand perception. With organic competitors, the goal is to outperform them in search rankings to capture more organic traffic and improve online visibility.
          • Strategy: Strategies for competing with traditional competitors might include product innovation, pricing strategies, and marketing campaigns. In contrast, strategies for competing with organic competitors focus on SEO tactics such as content creation, keyword optimization, and link building to improve search engine rankings.

          Understanding the difference between these types of competitors is crucial for businesses to develop comprehensive strategies that address both market competition and online visibility, leveraging both traditional and digital marketing efforts to achieve overall business objectives.

          No longer feel frustrated or embarrassed by your website