Why Hiring a Local SEO Expert in 2024 is Essential for Growing Your Business

May 27, 2024

As a local business trying to survive in 2024, having a visible local online presence is essential for your business’s success. However, many small businesses and nonprofits today struggle with low website traffic, unclear marketing messages, and poor search engine rankings. 

These challenges can be frustrating and overwhelming, leaving business owners at a loss for how to improve their online visibility and generate more leads. This is where StoryWorks Marketing, a local SEO expert, can help make a significant difference in your local online presence.

Understanding the Importance of Local SEO

Local SEO (Search Engine Optimization) is the process of optimizing your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. According to statistics, 46% of all Google searches are seeking local information, which means if your business isn’t optimized for local search, you could be missing out on potential customers who are ready to buy in your area.

A local SEO expert like Tim Yates of StoryWorks understands the intricacies of how search engines work and knows how to implement strategies that will help your business appear in local search results. This involves optimizing your website, managing your online reputation, and ensuring your business is listed accurately in various online directories.

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The Struggles of DIY Local SEO

Many business owners try to handle their local SEO on their own, but this can be a daunting task. Here are some common challenges they face:

  1. Lack of Expertise: Local SEO requires specific knowledge and skills that take time to master. From understanding the latest algorithm changes to knowing the steps to take and how to optimize your online presence for local search, it’s a complex field that demands expertise.
  2. Time-Consuming: Optimizing your website and managing ongoing SEO tasks can be incredibly time-consuming. Here at StoryWorks, we think your time as a business owner, your time is better spent running your business and serving your customers.
  3. Consistency: Effective SEO requires ongoing effort and updates. Without consistent management and optimization, your website’s performance can quickly decline.

These challenges often lead to frustration and poor results. Despite their best efforts, many business owners find that their website still doesn’t rank well in local searches, and their traffic remains low.

The Benefits of Hiring StoryWorks To Help You With Your Local SEO

Hiring a local SEO expert like Tim Yates can transform your online presence and help your business grow. Here’s a detailed look at the benefits you can expect:

1. Increase Your Website Traffic

One of the primary goals of SEO is not only to increase the quantity of website visitors you get, but the quality of those leads as well through organic search engine results. A local SEO expert will use proven strategies to boost your website’s visibility in search results, driving more of your ideal clients to your site.

2. Generate More Leads

With increased traffic comes the potential for more leads. A well-optimized website attracts visitors who are actively searching for the products or services you offer. By appearing at the top of local search results, you can capture these leads and convert them into customers.

3. Improve Local Search Rankings

Local SEO experts have spent years developing the tools, strategies and knowledge to improve your rankings in local search results. This includes optimizing your Google My Business profile, ensuring your business information is accurate and consistent across all online directories, and building high-quality local backlinks.

4. Enhance Your Online Visibility

A local SEO expert will help you build a strong online presence that makes your business more visible to potential customers. This includes optimizing your website content, managing your online reputation, and leveraging social media to increase your reach.

5. Simplify Website Management

Managing a website can be a hassle, especially when you’re trying to keep up with SEO best practices. A local SEO expert will handle all aspects of your website’s optimization, from technical SEO to content creation, so you can focus on running your business. StoryWorks is a full service website development company that can help you in all aspects of website design from start to finish. 

6. Engage Better with Local Customers

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Understanding your local market and how to engage with local customers is crucial for business growth. Tim Yates is not only a Local SEO expert, but also a Certified Storybrand Guide and can help you identify your ideal clients and then discover the words to use in your website and marketing that will compel those visitors to take action. With these insights into local search behavior and can tailor your online presence to attract and engage local customers effectively.

7. Use SEO Best Practices Effectively

SEO is constantly evolving, and what worked a few years ago may not work today. Local SEO experts stay up-to-date with the latest SEO best practices and algorithm changes, ensuring your website is always optimized for maximum visibility.

8. Strengthen Your Online Presence

A strong online presence is vital for building trust and credibility with potential customers. Local SEO experts can help you build and maintain a robust online presence that positions your business as a leader in your industry.

9. Experience Sustainable Business Growth

Effective local SEO is not a one-time effort; it’s an ongoing process that delivers long-term results. By continuously optimizing your online presence, a local SEO expert can help you achieve sustainable business growth.

10. Enjoy a Hassle-Free Website


One of the biggest advantages of hiring a local SEO expert is the peace of mind that comes with knowing your website is in good hands. You can enjoy a hassle-free website that performs well in search results and attracts more customers.

How a Local SEO Expert Like Tim At StoryWorks Can Help

A local SEO expert like Tim Yates has the knowledge, skills, and tools to implement effective SEO strategies that will help your business grow. Here’s how he can help:

Expertise in SEO Best Practices

Local SEO experts have a deep understanding of SEO best practices and how to apply them to your website. They stay up-to-date with the latest algorithm changes and industry trends, ensuring your website is always optimized for maximum visibility.

Comprehensive SEO Audits

A local SEO expert will conduct a comprehensive audit of your website to identify any issues that may be affecting your performance in search results. This includes analyzing your site’s structure, content, and backlinks to ensure everything is optimized for SEO.

Optimization of Google My Business Profile

One of the most important aspects of local SEO is optimizing your Google My Business profile. A local SEO expert will ensure your profile is complete, accurate, and optimized for local search, helping you appear in local search results and Google Maps.

Local Citations and Directory Listings

Local citations and directory listings are crucial for local SEO. A local SEO expert will identify the top citations for your business and ensure your information is accurate and consistent across all directories. They will also work to build new citations to improve your local search rankings.

Content Creation and Optimization

Content is a key component of SEO. A local SEO expert will create and optimize content that is relevant to your target audience and optimized for local search. This includes blog posts, service pages, and other types of content that will help you attract and engage local customers.

High-quality backlinks are essential for SEO. A local SEO expert will work to build backlinks from reputable local websites, helping to improve your search rankings and drive more traffic to your site.

Ongoing Monitoring and Reporting

SEO is an ongoing process, and it’s important to monitor your performance and make adjustments as needed. A local SEO expert will provide regular reports on your website’s performance and make recommendations for improvement.

With The Help Of A Local SEO Expert Improving Your Local SEO Is Simple

Here’s a simple three-step plan to get the Local SEO help you need:

Step 1: Schedule a Call with Local SEO Expert Tim Yates to talk about your business, your website and your SEO needs and goals.

Step 2: We’ll perform a detailed analysis of your website and local SEO to identify areas for improvement and then assemble a custom plan that will help you reach your goals.

Step 3: Finally have the local traffic to your website that your business deserves. Giving you the peace of mind and freedom you need to get back to doing what you love and grow your business.

Real-Life Success Stories

Here are a few examples of businesses that have benefited from hiring Tim Yates as their local SEO expert:

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Rachelle MacNaughton, Small Business Owner


Before hiring Tim as her local SEO expert, Rachelle wasn’t getting the website traffic she needed. Although she did have a website and Google business profile, her website wasn’t healthy and her Google Business Profile was focused on the wrong category which prevented her ideal clients from seeing her. After working with a local SEO expert, Rachelle has seen a significant increase in traffic, more leads, and a smoother management process. Her website now ranks higher on Google and attracts more of her ideal customers. RefreshRestoreHome.com

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Jeff Baker, Small Business Owner


Like many small business owners when first starting out, Jeff Baker built his first website on his own. But the problem was, like many of the business owners who do build their own site, Jeff found it just wasn’t getting the job done. Hyk Outdoors hired Tim as a Local SEO Expert and Storybrand Website Designer where together they transformed HykOutdoors into a 24/7 lead generating machine. Jeff’s website traffic went from 300+ visitors each month to an impressive 6,000+ new visitors each and every month from not only his local market but also throughout the midwest. (These are the results that Tim Yates optimized his Google Business Profile to get) Plus StoryWorks also created a Lead Generator and automated email sequence to follow that consistently collected over 600+ emails each month to grow the marketing email list for Hyk Outdoors. 

Conclusion: The Value of a Local SEO Expert

Hiring a local SEO expert is an investment in the future of your business. By leveraging their expertise and services, you can overcome the challenges of low website traffic and poor search rankings, ultimately driving more leads and sales. A local SEO expert will help you build a strong online presence, engage better with local customers, and achieve sustainable business growth.

Don’t let the complexities of SEO hold your business back. Schedule a Call and speak with local SEO expert Tim Yates, and enjoy the benefits of increased visibility, higher search rankings, and a hassle-free website. 

Start your journey to better local search visibility and business success today.

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