Table of Contents
Are you frustrated with your marketing efforts?
Do you feel like your brand message is confusing and not resonating with your target audience?
You’re not alone.
Many businesses struggle to create a clear and compelling brand story. However, the good news is that there’s a solution. A Storybrand Certified Guide can help you transform your brand’s message from confusion to clarity, and create a story that truly connects with your audience.
In this article, we’ll explore how a Story brand Certified Guide can help you craft a compelling brand story, and why this investment is worth it in the long run.
What is the Storybrand framework?
The Storybrand framework is a marketing strategy developed by Donald Miller, a bestselling author and speaker. It’s based on the idea that every brand should be able to tell a clear and compelling story that with resonate with its target audience or ideal client.
The framework is built on seven key elements:
- The hero – You should position your customer as the hero of the story, not your brand.
- The problem – Every hero has a problem, and your brand should be the solution to that problem.
- The guide – When your customer is the story’s hero, you can position yourself and your brand as the guide that helps the hero overcome their problem.
- The plan – You should provide a clear plan of action for the hero to follow.
- The call to action – You should make it clear what action the hero needs to take to solve their problem.
- The success story – You should illustrate how your brand has helped other heroes achieve success.
- The failure story – You should show the consequences of not taking action and failing to solve the hero’s problem.
By following the Storybrand framework, you can create a clear and compelling brand story that resonates with your audience and drives action.
What is a Storybrand Certified Guide?
A Storybrand Certified Guide is a marketing professional who has completed an intensive training program developed by Donald Miller and his team. They are experts in the Storybrand framework and can help businesses clarify their brand message and create a compelling story that resonates with their audience.
In February of 2020, Tim Yates flew to Nashville, Tennessee to be part of the last live group of guides to be trained in person by Donald Miller, Dr. JJ Peterson, Koula Kalahan and April Sunshine Hawkins before the 2020 shutdown from Covid to become a Certified Storybrand Guide.
During this intensive three days of training, he learned from Donald Miller himself how to implement the Storybrand framework, how to create a clear and compelling brand message, and how to help businesses connect with their target audience.
How a Storybrand Certified Guide can help you clarify your brand message
When you work with a Storybrand Certified Guide such as Tim Yates, they’ll help you clarify your brand message using the Storybrand framework. They’ll start by identifying your target audience and understanding their needs and pain points. Then, they’ll help you position your brand as the guide that can help your audience overcome their problems.
Next, they’ll help you create a clear and compelling brand message that communicates the benefits of your products or services. They’ll use the Storybrand framework to create a narrative that resonates with your audience and drives action. This message will be used across all your marketing channels, from your website to your social media accounts.
Are you ready to Clarify Your Message? Schedule a StoryWorks Discovery Session today!
A Storybrand Certified Guide can also help you optimize your website using the Storybrand framework. They’ll ensure that your website is easy to navigate, and your message is clear and compelling. They’ll help you create a website that drives action and helps you achieve your business goals.
Testimonials from businesses who have worked with a Storybrand Certified Guide
Many businesses have worked with Storybrand Certified Guides and have seen significant improvements in their marketing efforts. Here are some testimonials from businesses who have worked with a Storybrand Certified Guide:
“The best thing about working with Tim was his guidance in using the Storybrand framework to help us to clarify and define our marketing message. As a result, I now have confidence in the story our marketing tells, which makes me feel fantastic and relieved. For the first time in my career, I am conveying a simple yet powerful message that leads the right prospects to raise their hands. So, yes, 100% I say you should hire Tim and Storyworks to help you with your website and marketing.”” – Gordon Haave, Advisormax.com, Sales & Marketing Expert/Chief Investment Officer.
“As a new start up small business, I had built our first website but it wasn’t getting the job done. Hiring Tim at StoryWorks was the best decision I could have made. As soon as our Sales Machine went live, it was as though someone flipped a switch! Our website traffic increased drastically, and our website began to generate leads and help us make sales to greatly expand our business. I highly recommend Tim and StoryWorks!” – Jeff Baker, Owner Hyk Outdoors
Investing in your brand story: The cost of working with a Storybrand Certified Guide
Working with a Storybrand Certified Guide is an investment in your business. The cost of working with a Storybrand Certified Guide will vary depending on the scope of the project and the experience of the professional. However, the investment is worth it in the long run. By clarifying your brand message and creating a compelling story, you’ll see an increase in website traffic, leads, and conversions.
The cost of not investing in your brand story can be significant. If your message is confusing, you’ll lose potential customers who don’t understand the benefits of your products or services. You’ll also miss out on opportunities to connect with your target audience and build a loyal customer base.
Conclusion: Taking action towards a compelling brand story
In conclusion, a Storybrand Certified Guide can help you create a clear and compelling brand story that resonates with your audience and drives action. By using the Storybrand framework, they’ll help you clarify your brand message and create a narrative that connects with your target audience.
Investing in your brand story is an investment in your business. By working with a Storybrand Certified Guide, you’ll see an increase in website traffic, leads, and conversions. Don’t let a confusing brand message hold your business back. Take action today and schedule a call with a Storybrand Certified Guide Tim Yates to create a brand story that truly connects with your audience.