Feed The Funnel

Strategic Content Blogging

Keyword targeted blogging designed to expand your reach and build trust with your ideal clients.

Build Trust & Relationships

Answers audience’s questions, fosters trust, and nurture leads with consistent, quality content​.

Strategic Business Growth

Utilize diverse content as a growth roadmap, streamlining your path to business goals​.

Build Customer Trust and Brand Reputation

Positive content delivers return customers, enhancing brand trust and reputation​.

The problem

You need your website to be more competitive in the marketplace, but without a content blogging strategy in place…

  • You struggle to be discovered by new customers
  • It’s harder to retain your existing clients
  • You’re afraid you’ll lose customers to your competitors
  • You’re not sure how or where to begin

Not having a content blogging strategy in place to establish your presence and authority online can make you worry about your overall business growth and sustainability.

We believe you deserve to have the blog content you need.

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Three Steps To Transform Your Website Into a Sales Machine
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The Solution: Strategic Blogging

Step 1: We pull a keyword gap report for your website

Each business quarter, we create a keyword gap report for your website to determine what keywords you should target and create content for during that quarter.

What is a keyword gap report and how does it help grow my business?

Conducting a keyword gap analysis for your blog involves comparing your current keyword performance with that of your competitors to identify areas where they are ranking but you are not. This process helps uncover valuable, often overlooked keywords and topics that your target audience is interested in. By focusing on these gaps, you can create content that fills these voids, providing unique value to your readers and improving your search engine rankings. This strategic approach ensures you’re not just creating content for the sake of it, but producing material that’s both relevant and likely to attract organic traffic.

Step 2: We meet every three months to review past results and plan ahead

Every three months, we have a Zoom meeting to look over the results from the last quarter and review the new keyword gap report. This helps us decide which keywords we should target next.

Step 3: We create the content you need for your blog

We develop the specific content your blog requires, tailoring each piece to align with your brand’s voice, audience interests, and strategic goals. Our approach involves not just writing articles, but crafting content that resonates with your readers, engages them, and encourages interaction. This includes a mix of informative, relevant, and compelling posts designed to boost your online presence, enhance SEO, and establish your authority in your field. We ensure each blog post is not only well-researched and informative but also optimized for search engines to help increase visibility and traffic.

Step 4: We broadcast your content

We assist you in publishing your content across whatever channels you use to promote your business. Such as email, social media, and press releases.

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Why is content blogging important for marketing?

Just as SEO is essential for visibility on the internet, content blogging is the fuel that powers that visibility.

With billions of active websites online, having a keyword blogging marketing strategy ensures that your business stands out by providing valuable, relevant content that engages and informs your audience. This engagement is critical not only for attracting attention but for sustaining it, leading to increased trust, stronger customer relationships, and ultimately, conversions.

By investing in content blogging, you’re giving your business a voice and a story that resonates with your audience, which in an overcrowded digital space, is indispensable for growth and success.

Our website traffic and sales increased drastically almost from the moment our new site went live. It was as though someone just flipped a switch!

Jeff Baker

Hyk Outdoors

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The Plan

Three Steps to Get The Content Blogging You Need To Grow

1.

We perform a Keyword Gap report

Know for certain what content you should create to out perform your competitors.

2.

We create a content roadmap.

Based on your keyword gap report we’ll plot out and plan your content creation calendar.

3.

We Grow Your Business

Have a content plan in place to attract your ideal clients to your website.

StoryWorks Q & A

What is keyword blogging?

Keyword blogging is a strategy where blog content is optimized around specific keywords or phrases to improve search engine rankings. The goal is to attract organic traffic by ranking higher in search engine results pages (SERPs) for targeted keywords. This approach involves researching popular or relevant keywords, then creating and structuring blog posts where these keywords are strategically placed. Effective keyword blogging balances keyword optimization with engaging, informative content, ensuring the blog remains reader-friendly while being search-engine optimized.

How does keyword blogging impact seo?

Keyword blogging significantly impacts SEO by making blog content more discoverable in search engines. When you use relevant keywords in your blog posts, you’re essentially signaling to search engines like Google what your content is about. This increases the likelihood that your blog will appear in search results when someone searches for those keywords. Proper keyword use helps in ranking higher on search engine results pages (SERPs), which leads to more organic traffic. It’s not just about using keywords, but also about how they are used – their placement in titles, headings, and throughout the content, as well as ensuring they align with the user’s search intent. SEO-friendly keyword blogging also involves optimizing other elements like meta descriptions, URLs, and alt text for images, all of which contribute to better search engine visibility.

How do you know which keywords to target?

Choosing the right keywords requires understanding your audience and what they are searching for. Start with keyword research tools like Google Keyword Planner or SEMrush to identify popular and relevant keywords in your niche. Look for keywords with high search volumes but manageable competition. Long-tail keywords, which are more specific phrases, can be especially valuable as they often have less competition and more clearly match user intent. It’s also important to consider the relevance of the keywords to your business and content. The chosen keywords should align with your products, services, and the topics your audience is interested in. Regularly updating your keyword strategy based on changing trends and search patterns is also crucial.

What is Keyword Blogging?

How Does Keyword Blogging Impact SEO?

How Do You Know Which Keywords To Target?

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Attract more of your ideal clients to your website