Since first writing, Building A Storybrand: Clarify Your Message So Customers Will Listen, author Donald Miller has helped thousands of businesses to stop wasting money on marketing and get their company growing by helping them to clarify their message.
In his storybrand bookDonald Miller presents a groundbreaking marketing strategy called the storybrand framework.
So what makes the Storybrand Framework so different from the other marketing frameworks?
The Words You Use
When it comes to marketing your business, the most important tool in your toolbelt are the words you use to share what you do.
People only buy products after they read the words that make them want to buy those products.
But unfortunately, most businesses either use the wrong words to communicate to their customers, or they use too many words and only end up confusing their customers.
If you confuse, you lose. – Donald Miller
The Power Of Narrative Story
The strength of using Storybrand in relation to your marketing efforts derives from leveraging the power of narrative story to communicate what you do as a business.
But, this is not a book about telling your story. Because, as hard as it is for some to accept, telling YOUR story would be a waste of time. Customers don’t generally care about your story; they care about their own.
If you would like to learn the secret that every phenonenally successful business understands Keep reading.